Sugar Sweetened Beverages (SSBs), laden with excessive sugars and empty calories, have been linked to a plethora of health issues, including obesity, type 2 diabetes and cardiovascular diseases.
A Public Health Consultant, Dr. Francis Fagbule, told me that the consequences of regularly indulging in these drinks are far-reaching.
He said though it is normal for companies to advertise, they bear the responsibility of providing comprehensive information, especially regarding the contents and potential risks associated with habitual consumption of these products.
“In recent times, we have witnessed an alarming trend in the deliberate dissemination of misleading narratives by the SSB industry, clouding the public’s understanding of the true health implications associated with habitual consumption of their products,” said Dr. Fagbule.
The public health expert has, therefore, called for mandatory government regulation such as an SSB tax, as well as provide a more effective and consistent approach.
He also urged policymakers to increase the SSB Tax Rate. “Raise the current SSB tax rate to achieve at least a 20 percent increase in retail prices, aligning with the World Health Organization (WHO) recommendations.
Dr. Fagbule also advocated for public awareness campaigns to educate Nigerians about the health risks of SSB consumption and the benefits of the SSB Tax, stating that federal government pass the SSB Tax as a legislative act.
Non-governmental Organisation, Corporate Accountability and Public Participation Africa (CAPPA) has tasked the government on immediate review of the SSB Tax, and stringent action on industry activities.
Executive director of CAPPA, Akinbode Oluwafemi, said “It is important we reinforce our messages on the dangers of SSB consumption, the need for an immediate review of the tax, and a call for government’s stringent action on industry activities.
“We are at a point where the sugary lure of profit clashes with the very essence of our well-being – our health.”
Akinbode noted that for many years, the SSB industry has painted a picture of sugary drinks as innocent pleasures. “But behind the vibrant colours and catchy jingles lies a grim reality. SSBs are laden with empty calories, fuelling a public health crisis of diabetes, obesity and heart disease.
“The statistics are sobering: one in ten Nigerians now live with diabetes, placing a crippling burden on individuals and Nigeria healthcare system,” lamented.
The ED said the manufacturing industry actively targets children and youths, bombarding them with sugary advertising and social activities, normalising unhealthy habits at a crucial stage in their development.
