BB Naija Star, Lucy Bags FWS Brand Ambassador

Lucy Edet, a prominent former Big Brother Naija Star, who has made appreciable positive impact online outside the BBN, has been rewarded as the brand ambassador of Fidossi Wines & Spirits (FWS), a leading distributor of Italian wines and spirits brands in Nigeria.

The multi-talented entertainer and entrepreneur was signed on by the company as its brand ambassador in a colourful ceremony in Lagos, on Wednesday.

The Big Brother Naija star according to the firm, is expected to leverage her rising profile to lead the market penetration drive of FWS’s top brands comprising Vecchia Romagna (VR) 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro Bitters.

Lucy featured on the Big Brother Naija 2020 edition and returned as part of the recent All-Star edition of the show. She currently commands a huge following online and has earned wider acclaim for her exploits on social media where she shares opinions on trendy issues.

Speaking about her ambassadorship at the event, highly elated Lucy said, “I am delighted to be a part of the FWS brand family. We share a fit. VR 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro are Premium quality brands associated with class. For wine and spirits aficionados there are hardly any better options out there.”

“As part of my engagement with the brand, I will be involved in meet and greets across popular retails. I will be visiting high volume consumption points across events and clubs to engage with fans and consumers. It’s going to be an interesting experience. Fans should look out for VR 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro Bitters,” She said on her ambassadorial roles

The chief executive officer of Fidossi Wines and Spirits (FWS), Fidelis Egbochie, while unveiling their new brand ambassador and their reason for engaging her, said “We are glad to have Lucy Edet on board the FWS clan. She has created an impressive persona across channels for herself since she hit the limelight in 2020. Her commitment to quality engagement across platforms resonates with our brand.”

He explained that the wine and spirits market in Nigeria has been experiencing significant growth in recent years as consumers continue to show interest in the product category, particularly premium and imported brands.

Lucy told LEADERSHIP Weekend, that she accepted the ambassadorship of FWS, not for the financial gains, but to ensure that Nigerians enjoy quality wine.