Tech Entrepreneur Urges SMBs To Embrace AI For Revenue Growth

Nosa Lawani, the Founder of Nova AI, has urged Nigeria’s Small and Medium-sized Businesses (SMBs) to drive sales with novel lead generation strategies, marketing automation, and artificial intelligence (AI) solutions.

Lawani, who has over 12 years experience in Marketing, Sales and AI, added that lead nurturing and closing leads through a suite of marketing automation and AI solutions add exponentially to the productivity of SMBs

“Nova AI revolutionizes the marketing and sales process through automation, leveraging the power of AI and technology to drive revenue growth. This provides business owners, marketing and sales teams an unparalleled competitive advantage by transforming the speed to lead process.

“We are empowering the economy by allowing businesses to market and sell their products/services easier thereby fostering an ecosystem where businesses thrive and deliver higher quality products/services to their customers. This enables business owners to focus on serving their customers which is all that truly matters. This radical change is a major shift from how businesses are used to operating which involves laboring hard to market their business, manually running sales operations and not providing excellent customer service,” he tells us.

“Having worked with a range of SMBs in the past 12 years, Nosa Lawani intimately understands the challenges faced by businesses.

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“One interesting thing I have learnt is that SMBs don’t know how to market and sell their products/ services effectively. Marketing and sales is a huge problem that’s why many local businesses fail within the first 2 years of operation because they think. I have a business now so customers should automatically come patronize me’ but it doesn’t work that way,” he explained.

“Our goal is to level the playing field for startups and SMBs, providing them with the same marketing firepower as larger corporations. We’re on a mission to help 100,000 businesses scale while automating their entire marketing and sales systems with AI in the next 5 years.”

Visionary Tech Entrepreneur, Nosa Lawani, when asked what his key driving force to be an entrepreneur, he stated: “Solving problems. I’ve always loved the idea of tackling problems and creating solutions. Entrepreneurship is my passion. It’s the avenue for me to solve larger problems at scale. I’ve always wanted to be an entrepreneur since I was a child and all through the years I’ve ventured into different businesses taking key learnings from each venture. My goal is to be among the top 5% of entrepreneurs globally solving the biggest problems for humanity and I’m going to accomplish that.”