Jumia Excites Consumers With ‘Back-To-School’ Campaign

Jumia said, it is running its ‘back-to-school’ campaign to further strengthen its mantra to positively transform everyday life in Africa through technology.

The campaign, which is open to consumers nationwide till August 28, 2022, offers consumers the opportunity to buy school supplies and other essentials at the best prices in preparation for the start of the school term.

Since the promo commenced, consumers have been able to buy authentic school items from world-leading brands such as Adidas, DeFacto, Nestle, HP, Lenovo, and Samsung, whilst enjoying free delivery within Lagos, Abuja, and Ibadan.

Head of Branding at Jumia Nigeria, Lere Awokoya, stressed the importance of rewarding consumers through promotional campaigns such as this.

He said: “the Jumia back-to-school campaign is an opportunity for us to appreciate our consumers and continue to meet their needs and demands. This season is critical in many homes, so we have carefully selected the right brands to offer items at the best prices.”

Also, the CEO of Jumia Nigeria, Massimiliano Spalazzi, said: “as a customer-centric company, we are committed to enriching the experiences of our consumers through the delivery of a wide range of high-quality products at the best prices. We care about our consumers, and as often as we can, we want to continue to offer the right shopping campaigns that meet their needs.”

Items under the back-to-school campaign have been classified into three categories: primary, secondary, and university students. Consumers can buy shoes, socks, writing materials, tablets, backpacks, lunch boxes, beverages, smartphones, laptops, and much more for their kids.

Also, Jumia believed that technology has the potential to transform everyday life in Africa, for the better, saying, “we built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

“Jumia is a leading e-commerce platform in Africa. Our marketplace is supported by our proprietary logistics business, Jumia Logistics, and our digital payment and fintech platform, JumiaPay. Jumia Logistics enables the seamless delivery of millions of packages while JumiaPay facilitates online payments and the distribution of a broad range of digital and financial services.”