Scotch whisky brand, Chivas Regal, has announced the launch of its “I Rise, We Rise” campaign.
In a statement, the brand said the campaign underscores Chivas Regal’s commitment to championing the journey of talents and positioning itself as the brand for those who embody the spirit of collective success.
Managing director for Pernod Ricard Nigeria, Michael Ehindero, expressed enthusiasm for the campaign, stating: “At Chivas Regal, we believe in the power of collaboration and mutual support in achieving greatness. The ‘I Rise, We Rise’ campaign celebrates the spirit of creativity and resilience, exemplified by BNXN, TG Omori, and Sore Adebisi. Their collaboration embodies our brand’s commitment to nurturing talent and fostering a community where every individual can thrive.”
The brand further stated, ‘‘The campaign will also feature interactive events, workshops, and digital initiatives designed to inspire and empower aspiring creatives. These efforts underscore Chivas Regal’s dedication to cultivating the next generation of artistic visionaries and fostering a global network of support and inspiration.
The “I Rise, We Rise” campaign will be showcased across various platforms, including digital and social media channels, ensuring its message of empowerment and collaboration reaches a diverse global audience. Through this initiative, Chivas Regal reaffirms its role as a catalyst for creative excellence and a champion of collective success.
‘‘The “I Rise, We Rise” campaign is a testament to the collective journey of creativity, emphasising community, mentorship, and the shared determination to overcome obstacles. As part of the campaign, BNXN will lead a series of insightful discussions alongside TG Omori and Sore Adebisi, exploring the challenges and opportunities facing the next generation of creatives.’’
