Nigerian journalists who attended the QNET’s recently concluded V-Convention 2024 in Penang, Malaysia, have highlighted the potential of the direct selling industry for Nigerian entrepreneurs, while underscoring the role of international collaboration and innovation in driving the sector forward.
The event, which brought together over 8,000 participants from 30 countries, showcased the global reach and cross-border partnerships, which are crucial for direct selling businesses to thrive, particularly in emerging markets like Nigeria.
Journalists, at the second VCON 2024 Media Experience sharing webinar, on Thursday, shared their personal insights, adding a more human element to the discussion.
A TV journalist in Nigeria, Sulaiman Aledeh, lauded QNET’s efforts in supporting education and law enforcement partnerships, while sharing how the convention highlighted not only business strategies but also personal growth and wellness, with hands-on experiences ranging from university visits to exploring Malaysia’s culture and landscape.
Fellow attendee, Peter Oluka, echoed similar sentiments, describing the event as more than just a business convention. For him, the gathering of entrepreneurs from diverse backgrounds created a powerful network of like-minded individuals passionate about innovation and entrepreneurship. He was particularly impressed by QNET’s focus on environmentally friendly products, signaling that the direct selling industry has much to offer in terms of sustainable development.
Ultimately, the V-Convention 2024 served as a platform not just for product launch but also for meaningful discussions on the future of direct selling in Nigeria and beyond. Through partnerships, innovation, and ethical practices, QNET aims to reshape perceptions of the industry, ensuring it remains a viable option for entrepreneurs seeking both financial independence and a way to contribute to the broader economic landscape.
Managing director of Transblue Limited, (QNET’s legal partner in Nigeria), Mr. Akeem Ajisafe, emphasised the transformative potential of direct selling, especially in regions where traditional job opportunities are limited. He pointed out that, beyond financial empowerment, direct selling offers a low-barrier entry into entrepreneurship, enabling individuals to leverage global trends and technology.
However, the real focus of the event was on the importance of innovation and ethics in maintaining the credibility of the direct selling model. With a rising tide of misconceptions in Nigeria and other African markets, Ajisafe stressed the importance of distinguishing ethical direct selling companies like QNET from pyramid schemes that tarnish the industry’s image. He noted, “Direct selling can be a significant driver for job creation and economic growth in Nigeria. But this can only happen when entrepreneurs and the public are well-informed about the differences between legitimate business models and fraudulent schemes.”
The discussions at the event also took a deeper dive into the sustainability of direct selling. QNET’s senior legal counsel for Sub-Saharan Africa, Theodocia Quartey, underscored the company’s investment in innovation as a key differentiator.
New products such as the eGuardX, designed to protect against electromagnetic radiation, highlighted how QNET was aligning its offerings with growing consumer interest in health and wellness technology. This focus on product innovation extends beyond profitability, reflecting a commitment to sustainable business practices that benefit both consumers and the environment.
