Media Coy Spearheads Repositioning Nigerian Out-Of-Home Advertising Practices

FPL Media, a member of the World Out-of-Home Organisation (WOO), recently participated in the WOO Europe Regional Forum held on November 4 -6, 2024, in Milan, Italy.

This prestigious event brought together global leaders in Out-of-Home (OOH) advertising to discuss innovations, trends, and the future of the industry.

FPL Media’s participation underscored its unwavering commitment to pioneering advancements in the Nigerian OOH sector and solidifying its position as a market leader. Engaging with global industry experts, the agency gleaned insights into emerging trends and best practices, setting the stage for transformative initiatives in the local market.

Speaking on the significance of this milestone, Managing Director of FPL Media, Lanre Ashaolu, said: “Participating in the WOO Europe Regional Forum is a proud moment for FPL Media and the Nigerian OOH sector.”

He added the the event “provided us with an opportunity to showcase the potential of Nigeria’s advertising industry while learning from global leaders who are shaping the future of Out-of-Home advertising.”

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The insights gained at the forum were expected to drive FPL Media’s strategic direction, particularly in delivering innovative and measurable OOH solutions tailored to meet clients’ evolving needs.

Ashaolu added: “The global OOH industry is rapidly evolving, and we are poised to integrate these advancements into the Nigerian market. Our goal is to help clients’ brands connect more meaningfully with consumers through campaigns that are not only creative but also technologically advanced and impactful.”

FPL Media’s engagement at the WOO Europe Regional Forum reinforces its commitment to redefining OOH advertising in Nigeria. With a focus on innovation, the agency aims to challenge traditional perceptions of outdoor advertising by showcasing its vibrancy, effectiveness, and essential role in connecting with audiences.

With its focus on blending creativity, technology, and strategic execution, FPL Media is well-positioned to elevate the Nigerian OOH industry to new heights, empowering brands to connect meaningfully with their audiences in a dynamic and competitive landscape.