The business landscape in Nigeria is witnessing a major shift as Atusbulk launches its game-changing communication platform in Abuja, tackling head-on the messaging challenges that have plagued Nigerian businesses for years.
Speaking at the launch event in Abuja yesterday, Hon. Ismaila Yusuf Atus reflecting on the challenges businesses face said, “I’ve watched countless businesses struggle with juggling multiple apps and platforms just to reach their customers. Think about it – one platform for SMS, another for WhatsApp, and yet another for email. It’s like trying to drive three cars at once. We’re changing that story today.”
Discussing market research findings, Atus revealed startling statistics: “When we looked at the market data, we found that businesses were losing nearly one-third of their potential revenue simply because they couldn’t effectively communicate with their customers. That’s not just numbers on a page – that’s real money being left on the table by hardworking Nigerian entrepreneurs.”
Describing the platform’s impact on small businesses, Atus shared his observations: “What excites me most is seeing small business owners’ faces light up when they realize they can now do what only big corporations could do before. A mama put owner can now schedule her daily menu broadcasts, a boutique owner can showcase new arrivals, and a bookshop can alert students about new stock – all from one simple dashboard.”
Addressing the platform’s core benefits, Atus emphasized: “We’re not just selling software. We’re giving Nigerian businesses their time back. Time they can spend growing their business instead of wrestling with technology.”
The platform’s impact on Nigeria’s economy promises to be substantial. With projected indirect job creation exceeding 10,000 and a 45% reduction in communication costs, Atusbulk is positioned to fuel significant economic growth.
Sharing his vision for Nigeria’s future, Atus concluded: “This isn’t just about making business easier. It’s about empowering every Nigerian entrepreneur to compete in today’s digital economy. When they succeed, Nigeria succeeds.”
