Nigeria’s milk brand produced by FrieslandCampina WAMCO, Three Crowns has successfully launched its ‘Treasure that nourishes our world’ Campaign in celebration of 2025 World Milk Day.
World Milk Day, celebrated annually on June 1st, was established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as a global food source.
The campaign is aimed at reinforcing the brand’s commitment to providing superior nutrition for mothers and their families across Nigeria through exciting engagements both online and offline in major cities.
On World Milk Day, 1st June, Three Crowns executed successful consumer engagement activities across strategic locations nationwide including Sabo Bus Stop, Ikorodu, Lagos; Lugbe area on airport road Abuja, Bodija Market Ibadan featuring a special appearance by popular content creator and influencer Lizzy Jay, affectionately known as ‘Omo Ibadan,’ who added vibrant energy and excitement to the day’s activities; Kano at Sauna Dakar by Dakar’s Central Mosque; Jos at Old Airport Road; and Owerri at Wetheral Junction.
The nationwide activations successfully engaged thousands of consumers, providing education about dairy nutrition while celebrating the vital role of mothers in Nigerian families.
This year’s global theme, ‘Let’s Celebrate the Power of Dairy,’ emphasises how dairy serves as an accessible, affordable, and nutrient-dense food essential for balanced diets worldwide.
Marketing Manager Three Crowns, Chioma Igwe stated that, the responses from mothers and families across the country were overwhelming and heartwarming. To her, “This World Milk Day campaign successfully celebrated these incredible women while reinforcing the importance of prioritizing their own nutrition. When mothers are well-nourished with quality milk like Three Crowns, they are better equipped to care for and extend the same to their families and fulfill their many vital roles in society.”
The campaign successfully sustained Three Crowns’ top-of-mind awareness by emphasizing the brand’s essential role in supporting healthy dairy nutrition.
“The success of our World Milk Day campaign across the country demonstrates the universal appreciation Nigerian mothers have for quality nutrition,” said, Brand manager, Three Crowns Milk, Lilian Elue.
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