Nigeria’s luxury retailer, Polo Luxury, has unveiled a second television commercial (TVC) titled ‘Reward of Success.’
According to the company, the campaign is anchored in the belief that luxury is not frivolous but earned. The new TVC celebrates ambition, perseverance, and achievement.
“At Polo, we believe luxury should reflect achievement. This campaign is about honouring the success stories that often go untold and a reminder that hard work deserves recognition and reward,” said Jennifer Obayuwana, Polo Luxury group executive director.
The company also said, ‘‘The TV commercial opens with a solitary figure – an older man, poised, contemplative – scanning the horizon through binoculars. His gaze is steady, seasoned, searching not for more but for meaning.
The next frames offer a glimpse into what he’s built. This is no ordinary life – it is the life of someone who has turned vision into reality. For over 35 years, Polo Luxury has curated an unrivalled collection of the world’s most prestigious luxury brands, including Rolex, Cartier, Piaget, IWC, Chopard, Messika, Pasquale Bruni, Roberto Coin, and Montblanc. With this groundbreaking TVC, Polo is reinforcing its place as Nigeria’s leading luxury retailer that is conversant with the evolving tastes of modern, aspirational consumers who believe in earning and enjoying the finer things in life.’’
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