Firm Expands West African Presence, Launches in Nigeria

HAVAS Africa has launched HAVAS Red Nigeria, marking a step in the global merged media agency’s growth across West Africa and strengthening its footprint on the continent.

The move follows HAVAS Red’s entry into South Africa in October 2023, Côte d’Ivoire in April 2024, and Kenya in July 2025. With Nigeria added to its roster, the PR, social, and influencer agency now operates in 23 markets worldwide, including the U.S., U.K., Australia, China, France, and the Middle East.
Founded in 2019, HAVAS Red is known for its merged media model, integrating earned, social, experiential, and content marketing to help brands connect with audiences meaningfully.

“Expanding into Nigeria is a pivotal step in our continued growth across Africa. With a strong local team led by Dare Oyegbola, HAVAS Red Nigeria is ideally positioned to bring our merged media model to life for clients in one of the continent’s most dynamic and creative economies,” said Global CEO of HAVAS Red and Global chairman of the HAVAS PR Network, James Wright.

Oyegbola, a six-year HAVAS leader, has over a decade of experience in advertising, experiential marketing, production, and communications. He is widely recognised for fostering strong client relationships and delivering work that blends cultural relevance with business impact.

“We’re proud to build on our legacy in Nigeria and take it to the next level with HAVAS Red. With the strength of the global network behind us, we’re ready to earn attention and trust for our clients across every platform,” Dare Oyegbola said.

Provit Chemmani, CEO of HAVAS Africa, noted that the addition of the Nigerian operation enhances the agency’s ability to deliver integrated, culturally attuned communications across the continent.

HAVAS Red has received multiple industry honours, including Global Midsize Agency of the Year and EMEA Midsize Agency of the Year from PRovoke Media in 2024. The agency has also earned awards for campaigns with brands such as adidas, Coke Studio, Domino’s, Novartis, and the U.K.’s National Health Service Blood & Transplant.

Global offerings from HAVAS Red include: Industry by HAVAS Red (B2B strategic communications), Peaks (executive branding), Red Impact (ESG and sustainability), Health by HAVAS Red (health and wellness), and Red Connect (B2B content marketing.