Lagos, Swedish Govts, Others Lead 9th AFRIMA Sponsorship Line-Up

Lagos State government, First Bank of Nigeria, Guinness Nigeria, The Address Homes, the Government of Sweden, Gobet247 and several other major organisations have thrown their weight as sponsors behind the 9th edition of the All Africa Music Awards (AFRIMA).

The event is scheduled to hold from January 7 to 11, 2026, in Lagos.

AFRIMA, in partnership with the African Union Commission (AUC), unveiled its strong list of sponsors and partners, showing growing confidence in African music as a major cultural and economic force.

The 9th edition, themed “Unstoppable Africa,” has attracted support from key sectors including finance, real estate, beverages, digital platforms, media, hospitality, and international cultural institutions.

Following the acceptance of the Lagos State government of the offer from the African Union, Lagos will once again serve as the Official Host City, reinforcing the state’s position as Africa’s leading creative and entertainment hub. With the strong backing of the awards from the Federal Government of Nigeria, the 9th AFRIMA promises to be hugely successful. The African Union Commission remains AFRIMA’s legacy Institutional Partner, supporting its mission to promote African music and culture across the continent and beyond.

At the top level of sponsorship, fast-growing digital payments and lifestyle platform Utilita and leading gaming and entertainment brand Gobet247 are headlining the event as National Gold Sponsors.

At the Silver level, First Bank of Nigeria, Lagos State Internal Revenue Service (LIRS), and The Address Homes have been confirmed as National Silver Partners. Guinness Nigeria joins as the Official Beer Sponsor, bringing added energy to this year’s festivities.

AFRIMA also welcomes international cultural support from the British High Commission in Nigeria and the Embassy of Sweden, both serving as Cultural Exchange Partners.

In travel and hospitality, Wakanow, Pan Atlantic Travels, and Dorf Travels & Tours Ltd have been named the Official Travel Partners. Vaniti Lagos and Knowhere Restaurant will host nominees and special guests as Hospitality Partners.  Popular youth culture platform Mainland Block Party Lagos is also supporting the celebration, adding street culture and community energy to the awards week at the AFRIMA Music Village, held at Ikeja area of the state.

AFRIMA has also confirmed a strong coalition of leading media organisations across radio, television, digital platforms, print, and Out-of-Home (OOH) channels as its Official Media Partners for the 9th Edition. These include DSTV/Multichoice, HIPTV, Afro Music Pop, Base FM, Beat FM, Classic FM, Hot FM, Kennis FM, Lagos Talks, Inspiration FM, Traffic Radio, Radio Lagos, Eko FM, and Lasgidi FM.

Others on the partnership roster are The Culture Newspapers (TCN), Legit.ng, Max FM, Nigeria Info, Nigezie, Television Continental (TVC), and Yanga FM, along with top OOH companies led by MotoMedia, Yartview Ltd, Optimus Exposure, Plural Media, Folham Nigeria Limited and Nimbus Media.

Speaking on FirstBank’s support, the acting group head, Marketing and Corporate Communications at FirstBank, Olayinka Ijabiyi, said the partnership aligns with the bank’s long-standing commitment to Africa’s creative industry.

From the international community, H.E. Anna Westerholm, Ambassador of the Kingdom of Sweden to Nigeria, said, “Sweden is proud to join AFRIMA in celebrating the richness and global impact of African music.