CHI Life Embarks On Awareness Campaign

The recently launched subsidiary of Consolidated Hallmark Holdings Plc, CHI Life Assurance Limited has embarked on a media campaign to further inform customers and members of the public about the services of the Life Assurance provider.

The marketing communications campaign, which is themed ‘the golden key of assurance,’ is currently running on radio and out-of-home sites in strategic locations across the country – the commercial capital of Lagos and key business hubs of Abuja and Port Harcourt.

The managing director of the company, Mr Tope Ilesanmi, said the corporate campaign was emphasising the need for members of the public to ensure that they leave behind a veritable legacy for their loved ones by securing their future.

With an array of products for personal and group life, educational endowments, investment-linked plans, and others, he said the company had embedded special benefits to meet the short, medium, and long-term needs of its rapidly growing clientele.

This, he added, was to ensure the much-desired building of that key assurance today of a secure future for loved ones.

Stating that, CHI Life is leveraging on formidable legacy of the Consolidated Hallmark brand, he itemised the interest of the group in general insurance, health management, and other financial services through Consolidated Hallmark Insurance Limited, Hallmark Health Services Limited (Hallmark HMO), and Hallmark Finance Company Limited.

The company formally received its operational licence in April 2025 from the National Insurance Commission (NAICOM), was launched in October 2025, and has a formidable team at the helm led by Mr Eddie Efekoha as chairman and Tope Ilesanmi as managing director/CEO, while Patience Ugboajah serves as executive director, Operations.