Okechi Stores Appoints UB Of Lagos As Brand Ambassador

One of Nigeria’s leading fashion brands, Okechi Stores, has officially unveiled popular actor, model, influencer, and content creator, Ubong Frank, widely known as UB of Lagos, as its Brand Ambassador.

The endorsement agreement was formally signed at the company’s corporate office in Ajah, Lagos, marking a significant milestone in Okechi Stores’ strategic brand expansion and market positioning.

Describing the partnership as a defining moment for the multiple award-winning brand, the management of Okechi Stores stated that the endorsement signals the beginning of a new era of growth, increased visibility, and sustained excellence.

Speaking on the development, the Chief Executive Officer of Okechi Stores, Chijioke Ifeanyi Nnanna, expressed excitement over the collaboration, describing it as a long-awaited vision brought to life.

“This is a huge dream come true for us. We have closely monitored Ubong Frank, popularly known as UB of Lagos, for over six months. What stands out most is his genuine passion for the fashion industry, his consistency, and his strong influence. These values align perfectly with our brand philosophy, which informed our decision to endorse him. We are confident that he will help take Okechi Stores to the next level,” he said.

In his response, UB of Lagos commended Okechi Stores for its commitment to quality, durability, and excellence, noting that the brand possesses the attributes required to compete on a global scale.

The endorsement deal, valued at ₦15 million, covers a six-month ambassadorial engagement.

“Okechi Stores is a brand with immense quality and potential. It prioritizes beauty and quality over quantity, and its products are durable. These are the reasons I am proud to be associated with the brand. I strongly believe that within the next six months, Okechi Stores will become a household name, not only in Nigeria but across Africa,” he stated.

He further emphasised the brand’s consistency and readiness to expand its market presence, adding that such dedication positions Okechi Stores for long-term success across the continent.

The endorsement is expected to significantly strengthen Okechi Stores’ market presence while reinforcing its reputation as a fashion brand committed to innovation, quality, and excellence.