Morakinyo: From Broadcast Journalism To Entrepreneurship

For Joshua Akinbola Morakinyo, storytelling is not just a profession, it is a calling that has evolved into a thriving enterprise anchored on resilience, structure and value creation.

A broadcast journalist, compère, content creator and media relations expert, Morakinyo’s journey into entrepreneurship reflects a blend of passion, providence and a deliberate pursuit of sustainability.

Speaking on his venture, he described PrimeFace Limited as a fast-growing marketing communications firm providing media consulting, public relations management, digital marketing and brand activation services.

According to him, the company offers end-to-end solutions that help businesses and personalities connect effectively with their target audiences, noting that “sometimes, it’s simply about offering the right professional and niche expertise that shapes how people see, understand, or feel about what you offer.”

Morakinyo admitted that his decision to build a business within the entertainment and media ecosystem was not driven by a rigid blueprint, but by a natural inclination towards storytelling and communication.

“I often just go with the flow,” he said, attributing his journey partly to divine providence. However, he noted that a turning point came with the realisation of the need for structure and long-term value.

“Turning 40 awakened something in me, a desire for sustainability in approach, outcomes, deliverables and legacy. I wanted to build something traceable that delivers incredible experiences, joy and value,” he added.

On success, the media entrepreneur pointed to consistency and enduring client relationships as key indicators rather than isolated milestones. He said working with top brands, governments, international organisations and high-net-worth individuals over the years underscores the credibility and staying power of his brand.

“The joy of delivering another campaign or hosting another remarkable event,that is what I count as success,” he said.

Despite the opportunities within the sector, Morakinyo acknowledged that the industry remains highly competitive, with many professionals vying for limited opportunities. However, he dismissed the notion of rivalry, insisting that value and service delivery remain the ultimate differentiators.

“I don’t see it as competition. It isabout service, value proposition and impact. Good things happen to those who strategically wait,” he noted.

He also identified stereotyping as a major challenge, particularly in defining professional identity within the industry. To navigate this, he emphasised the importance of clarity in engagements with clients.

Tracing his professional journey, Morakinyo recalled starting out at the Federal Radio Corporation of Nigeria in 2004 as a reporter, before moving through notable platforms such as SuperScreen Television, Silverbird Television, Rhythm FM and Lagos Television.

His career, spanning nearly two decades, has been marked by both defining highs and difficult moments, from covering hazardous assignments, including a vandalised NNPC pipeline that affected his health, to enduring unpaid salaries and public scrutiny.

These experiences, he said have shaped his resilience and outlook. “I’ve been harassed, owed salaries, and even trended for the wrong reasons. But the journey has also brought immense joy. I’ve interviewed presidents, engaged governors, won awards and travelled across West Africa and beyond,” he recounted.

For aspiring entrepreneurs, Morakinyo advised patience, self-awareness and strategic thinking “It’s a marathon, not a sprint. Understand the landscape, carve out your niche, and enjoy the work. If the first attempt doesn’t succeed, change your tactics,” he said.