Firm Restates Commitment To Empowering Local Communities, Women

Sports and digital entertainment company, BetKing, has restated commitment to enriching local communities as well as women in Nigeria.

Speaking at the flag off of activities marking its 5th year anniversary celebration in Nigeria, the managing director, KingMakers, Gossy Ukanwoke, stated that since coming into Nigerian market in 2018, the company has grown with a vision to positively impact the nation and the economy.

He stated that the company with its presence in all 36 states across the country, created over 50,000 jobs through its agency network.

He said, “We have come this far because of our customers who have stayed with us and our team members who carry our vision forward daily. We thank them for their continued support, loyalty, and commitment to BetKing.

“As we continue to grow, we have been very deliberate about making a positive impact in the lives of people and communities where we operate. For perspective, in the last five years alone, KingMakers has embarked on several social responsibility projects within various parts of Nigeria. Some of the areas we continue to impact focus on health, sports, education, and overall initiatives that improve the socio-economic well being of individuals and communities.”

Notable initiatives include, N70 million investment in the National Sports Festival and last year, KingMakers sponsored the Para-sports category of the festival, a decision that was made due to the low recognition the category has garnered over the years.

KingMakers’ support meant disabled athletes could showcase their skills and compete alongside their peers on a national level. Apart from sponsoring the Para-sports category, KingMakers also supported 3 para-athletes in the National Sports Festival, equipping them with the necessary resources they required to prosper in their respective para-sports. The company continues to support the NSF.

Women Empowerment: supported market women in renovating and rebuilding their shops in partnership with the Lagos State Employment Trust Fund; the company also contributed to the development of young women in sports and education through the Asisat Oshoala Foundation. Fostered entrepreneurship development in the creative sector through the Aba Fashion week.

Further commenting on this landmark achievement, Gossy stated, “This celebration not only gives us a chance to look back at our operations, but also an opportunity to highlight our plans going forward. This milestone is a testament to the possibilities we have created in this great country as well as in the sports entertainment space.”

The 5th anniversary celebration will run all through the remaining part of 2023 with a line-up of activities designed to celebrate the milestone with BetKing customers, employees, agents for their support towards the growth of our business. These include an anniversary stakeholder event, customer promotions and a novelty match.