Following on from our discussion yesterday, an agribusiness entrepreneur or investor has a high market it can target both locally and internationally, as a lot of people are moving to healthy living drinks and healthy living fruits.
It is worth noting that proper training in the process of making hygienic Cocoa juice drink is pertinent with all the right equipment and machines to convert the de-husked shell and the pulp needed to kickstart this business.
Health benefits
Cocoa Juice is a highly nutritious juice that contains a lot of antioxidants and electrolytes like: magnesium and calcium, which is good for heart health and also helps to boost immunity.
So, for people that have diabetes, this is a viable alternative. Unlike some other healthy fruit drinks that are not sweet, Cocoa juice is tasty and sweet.
Capital
The biggest challenge investors or entrepreneur grapple with is capital. Therefore, a beautiful idea begets a beautiful product. Capital is needed to take this product to market and penetrate the market.
Firstly, identifying the need for seed capital, funds will be needed for the operational hurdle. For example, in Nigeria, if you are going to start a manufacturing company, you have to provide your own power supply and manufacturing resources.
A minimum of N500,000 seed capital to start on a small scale may be required.
Niche
While channeling the right marketing tools, networking, and referrals, this is a business that can bring in millions of Naira if the resilience and determination to make a success out of it is there.
Viability
According to the raw material development council, the demand for fruit juice in Nigeria is about 550 million litres whereas, market supply is just 125 million litres. According to the Nigeria market overview, Nigeria Juice Market size is estimated to reach $5.7 billion by 2027.
So, there is a huge gap within the Nigerian market that can be maximally explored. And with a product like this, the demand for the brand will grow and an economic boom is guaranteed.
A NAFDAC-registered product will sell faster and can be sold to individuals, supermarkets, restaurants, and shops. It can also be exported to the international market, even as the next level would be to make the Cocoa juice a finished product by investors
Cocoa is a major export product in the agricultural supply chain and there is more that can be gotten out of this value chain.
