Rapper, and talent hunt coach, Asha Gangali has said the fame that Afrobeats currently enjoys globally is at the expense of other genres like dancehall.
While appraising the evolution of Afrobeats, Asha noted that more efforts would be needed to sustain the moment.
The musician who is one of the judges at Naija Star Search Reality Show said,
“Everybody is shouting that Afrobeats is getting Grammy recognitions but if you don’t manage it from home; if you don’t get a platform to continue to project the right vibes to the global audience, it’s going to wade off as dance hall genre did.
“We got there on the billboard at the expense of dance hall reggae. Do you think the reggae dance hall people are happy? We’ve dominated all their airwaves. Afrobeats has dominated but if you don’t manage it, we may lose the fame in the long run. That’s while we have to keep discovering new talents like we are seeing in this Naija Star Search.”
The Naija Star Search reality show, powered by affordable pay-TV platform, StarTimes, and Kennis Music, is set to hit television screens in September. Winners will win ten million naira and other consolation prizes. Judges of the show include Keke Ogungbe, Asha Gangali, and ID Cabasa, while VJ Adams is the host.
Asha Gangali is not a greenhorn in the Nigerian music industry after impacting the industry as the founder of Roc Da Mic Africa, a music talent hunt show that discovered Wande Coal, Timaya, and a host of current music stars.
He stands tall as a talent discovery machine.
In a media chat, the charismatic entertainer, also added that Nigerians should see the Naija Star Search reality show as a platform to discover talents that will take Afrobeats to a greater height.
