Ardova Plc Expands Reach, Launches New Lubricant Product

In a bid to deepen market penetration and grow its customer base amid challenging economic conditions, Ardova Plc (AP) has launched AP Supermax Motor Oil, a new lubricant brand aimed at serving older engines and everyday users.

Speaking at the official unveiling of the product held yesterday in Lagos, the deputy managing director of Ardova Plc, Dr Abiola Babatunde-Ojo described the launch as a major milestone for the company.

He noted that while Ardova has long been associated with premium lubricant brands, market realities now demand high-quality products that remain accessible to a broader segment of consumers.

She explained that AP Supermax was deliberately positioned as a ‘fighter brand’ to compete in the highly price-sensitive segment of the lubricant market, adding that the product will expand Ardova’s footprint, and strengthen earnings over the medium term.

Babatunde-Ojo expressed optimism about the outlook for the oil and gas sector in 2026, saying early signs point to better alignment among stakeholders across the value chain.

She noted improved collaboration with refineries and a renewed industry-wide willingness to work together, which he said should deliver better outcomes than those recorded in 2025.

On product positioning, she clarified that “AP Supermax is available in one-litre and four-litre packs, reflecting prevailing usage patterns. One-litre packs are targeted at small engines and generators, while four-litre packs are designed for motorcycles, tricycles and similar applications.”

She added that additional pack sizes could be introduced in the future if market demand evolves.

Babatunde-Ojo stressed that “AP Supermax does not replace Ardova’s premium lubricant offerings. Instead, it complements the existing portfolio by serving older engines that require monograde oil.”

The general manager, AP Lubricant Sales and Marketing, Mrs Folasade Taiwo said the product was developed following extensive engagement with mechanics, dealers and distributors across major mechanic villages and markets.

She noted that consistent feedback from stakeholders highlighted the need for a dependable, effective and affordable lubricant.

Taiwo explained that AP Supermax is a monograde motor oil formulated for warmer climates, offering protection against wear, rust and deposits while maintaining oil thickness at high operating temperatures.

She added that the product carries an API SF/CD classification and an SAE 40 viscosity grade, making it particularly suitable for older engines.

The Group executive, Asset and Project Management, Engineer Ibrahim Bamgbopa said the product reflects Ardova’s strong customer focus and deep understanding of market needs.

He noted that many vehicles on Nigerian roads are older models, and users often struggle to access genuine, quality lubricants, sometimes resorting to substandard alternatives.

Bamgbopa highlighted Ardova’s extensive infrastructure, including one of Nigeria’s widest retail distribution networks, a large fleet of delivery trucks, multiple terminals nationwide and what he described as the largest LPG storage terminal in West Africa, with over 30,000 metric tonnes of capacity.

He added that the company has significantly expanded its lubricant blending capacity to 150 million litres per annum, supported by automated plants, in-house packaging and a state-of-the-art laboratory.