Arewa24 Expands Into 4 West African Markets

AREWA24, a 24/7 Hausa-language family entertainment, lifestyle television channel, and production studio in West Africa, in collaboration with CANAL+ International, has announced a major expansion of its television broadcast reach into four additional countries.

In a statement, the media company disclosed that the countries include: Benin Republic, Burkina Faso, Mali and Togo, on CANAL+ CH 297, extending AREWA24’s presence to eight West African Countries, including Nigeria, Niger, Cameroon and Chad.

According to the company, the expansion demonstrates the strategic and enviable partnership between CANAL+ International and AREWA24 in democratizing access to quality information and entertainment across Africa.

AREWA24’s deputy CEO and chief commercial officer, Celestine Umeibe, said, “We are thrilled to offer our programming to millions of new viewers in Benin Republic, Burkina Faso, Mali and Togo, in partnership with CANAL+ International. This expansion marks a pivotal milestone in AREWA24’s journey to become the leading media organization in Africa. It has further strengthened our global presence, uniting language and culture across West Africa while opening significant opportunities for advertisers and brands to connect with viewers in dynamic, high-growth West African markets.

“AREWA24’s diverse lineup of shows, such as its hit drama series, Dadin Kowa, Kwana Casa’in and Gidan Badamasi, its popular youth show, Arewa Gen-Z, its women’s show, Mata A Yau, and its daily breakfast show, Gari Ya Waye, its continuous commitment to international standards of production quality, and the production of locally-relevant programming that reflects pride in culture, makes it the most trusted source of Hausa language family entertainment.”