The introduction of Big Bull Rice in an affordable N100 pack has been commended by the consumers of the product, the makers of the product, TGI Group has said.
In a statement, the TGI Group said that across neighborhood shops, departmental stores and open markets, the Big Bull Rice N100 pack has grown increasingly popular amongst consumers.
‘‘Emmanuel Ejiofor, a rice dealer on College Road, Ogba, stated that he has observed a gradual trend of more consumers embracing packaged rice over the loose rice he displays in his store. He noted the high demand for the Big Bull Rice N100 pack in particular as more consumers consider it for its traceability, quality, convenience and affordability.
‘‘For Ezekiel Mustapha, a student of the University of Ibadan, Big Bull Rice is already a household name in Nigeria for its quality, affordability and satisfaction. He noted that as a student, the rising popularity of the Big Bull N100 packs in a hygienic pack is a unique transition from loose rice openly sold in big basins and measured with rusty, old tins,’’ the statement read.
The chief marketing officer, TGI Group, Mr. Probal Bhattacharya, expressed delight with the feedback received so far from consumers, stressing that the Big Bull Rice N100 pack size has captured consumer affection by being value maximizing and innovative.
He said, “At the price point of 100 Naira, we were confident that the pack was capable of delivering excellent value for consumers looking for healthier choices and upgrading to packaged rice. The convenient portion size and attractive price is driving popularity of this innovative offering amongst consumers desirous of good quality, safety and the great taste of home-grown ingenuity. For the growing tribe of consumers who have made it their preference, it is a win-win choice as they can be assured that the N100 pack size contains the same high-quality Big Bull Rice is renowned for with its high swelling index for satisfaction, low glycemic index of carbohydrate, Protein, high fibre content as well as essential vitamins B1, B2, B3.’’
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