Bournvita Supports Families With Ramadan Outreach Across Nigeria

Bournvita has launched a nationwide Ramadan outreach aimed at supporting Muslim families with nourishment and community engagement during the fasting period.

The initiative, themed “Nourishing Families to Win Every Day,” focuses on bringing the cocoa beverage brand closer to communities through mosque activations, market engagements, and consumer outreach programmes across the country.

As part of the campaign, Bournvita plans to distribute more than 150,000 free cups of its beverage across 159 mosques nationwide, providing Muslim faithful with a nourishing drink during Iftar, the meal that breaks the daily fast during Ramadan.

In addition, the brand is expanding its presence in everyday consumer spaces through market activations in 49 locations across Nigeria, where consumers, retailers, and wholesalers purchasing Bournvita products in different sizes will receive various gift items.

The campaign also includes product sampling and promotional activities in major modern retail outlets across several cities, including Port Harcourt, Yenagoa, Enugu, Abakaliki, Owerri, Calabar, Uyo, Abuja, Kano, Kaduna, Lagos, Ibadan, Osogbo, and Abeokuta, among others.

To further amplify the campaign, Bournvita has partnered with influencers across the country to encourage conversations around nourishment and healthy habits during the Ramadan season.

Speaking on the initiative, the category manager, Cocoa Beverages at Cadbury Nigeria Plc, Oladapo Oshuntoye, said Ramadan remains a significant period centred on reflection, generosity, and community.

According to him, the brand recognises the important role nourishment plays in bringing families together during the fasting period.

“Through our presence in mosques and markets, and initiatives such as the distribution of 150,000 free cups of Bournvita, we aim to support Muslim consumers throughout the fasting period while celebrating the values of sharing, connection and community that define the holy month,” he said.