Branding: G-Rize Challenges Liberian Artists On Internet Usage

US-based Liberian artist, Augustus Cole, better known as G-Rize, has advised his country’s artists to leverage the use of the Internet space to boost their presence and promote their brand.

The crooner of Badio said the social media space offers an insight into the latest trend, adding that despite being without a managerial team, he continues to find his brand.

“The internet also helps me connect with my fans easier. Especially the people I want to work with,” he said.

He added that it was important for artists in Liberia to remain continually branded and on top of their game.

“It is very important to stay on top of your game because as an artist you are representing not just yourself but a whole culture and fan base.

“People taking their time to check you out. At least give them something nice to come see or listen to,” G-Rise said.

G-Rise was born in the Liberian capital city of Monrovia but later relocated to the United States and is known popularly by his moniker.

He explained that the future is his to grab as he remains the most branded Liberian artiste.

“I see myself doing a lot of big things,” he noted, adding “I see myself on billboards and big stages around the world.

“I see myself building my foundation to give back to communities. For that I move like the star I see myself as,” he added.”

He noted that it was pertinent that other artistes learn from him to shine and improve their brand because it becomes a stepping stone for them.

Known for chart-topping tracks such as Bado, Show Me That, and Tumba, G-Rise is also a lovely father and husband.

According to him, he works hard on maintaining his brand by doing photoshoots and videos, and working on his sense of style.

“And also I stay on top of my game by keeping myself sharp so if someone sees and wants to work, they can be impressed and want to help me take what I have already to the next level,” he added.