BUA Foods Awards Dealers N2.4bn For Performance

BUA Foods has rewarded its distributors N2.4 billion during its customer awards dinner for their contribution to the firm’s growth.

“In line with its mission to create long-term value for all stakeholders, BUA Foods has recognised and awarded dealers of its IRS Premium Wheat Flour, for their support and loyalty to the company,” BUA Foods said in a statement.

The firm stated that they were honored with awards and significant cash prizes amounting to a total of N2.4 billion. “Among the winners were Yahuza Abdullahi from Kano state who won N454.6 million, Ashiru Ali Yamusa who won N284.1 million, and Maimuna Rabiu, who won N185.8 million.”
Chairman of BUA Foods Abdul Rabiu, said the contributions of the distributors are transformative and invaluable to the company’s growth strategy.

“Our growth is built on a foundation of partnership, trust, and collaboration. The commitment of our dealers to driving results is at the core of our ability to reach new heights.

“As partners in progress, our dealers are not just intermediaries, they are ambassadors who bring our products and values to life. This awards ceremony is therefore a reaffirmation of our commitment to empowering and enriching our partnerships,” he stated.

“As we innovate across all our touchpoints, we would continue to drive increased penetration, broadening distribution coverage to improve the availability of our product offerings,” Ayodele Abioye, managing director of BUA Foods.

“Our business strategy is hinged on nurturing partnerships to ensure value creation for all stakeholders.
It is for this reason that we organised a customer award dinner to appreciate our trade partners for their invaluable contributions to business growth,” Abioye said.

One of BUA Foods’ top dealers and award recipient, Hamisu Rabiu,said, “As a long-standing customer of BUA Foods, I can confidently state that the company provides us with all the needed support to thrive.

“Doing business with BUA Foods has been quite rewarding; we are grateful for the recognition and cash prizes received during the event and remain committed to ensuring we continue to win together,” he stated.