• Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Monday, June 30, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

Building a Brand from the Kitchen: Alex Goodluck’s Rise as a Food Influencer

by Leadership News
6 months ago
in News
Share on WhatsAppShare on FacebookShare on XTelegram

In the crowded world of social media, where stars are born daily, Alex Goodluck’s rise stands out as a story of passion, authenticity, and cultural connection.

Advertisement

Known to his millions of followers as Andrewemily16_, Alex’s journey from a playful kitchen experiment during the COVID-19 lockdown to a global food influencer is nothing short of extraordinary.

What began as a friendly rivalry with his wife turned into a phenomenon, captivating over 16 million followers on TikTok. Their playful contrast, his experimental approach versus her traditional cooking style brought humor and variety to their content, creating a unique appeal.

“We never thought people would enjoy it this much,” Alex shared, reflecting on their unexpected success.

It all started during the lockdown when Alex and his wife challenged each other to grow their individual TikTok accounts. A simple beans recipe video became his breakthrough moment.

RELATED

June 12: Dangiwa Umar Reacts To National Honour By Tinubu, Reveals 38 Other ‘Unsung Heroes’

June 12: Dangiwa Umar Reacts To National Honour By Tinubu, Reveals 38 Other ‘Unsung Heroes’

1 hour ago
Meet Top 20 Nigerian Techies Driving Innovations In 2025

Meet Top 20 Nigerian Techies Driving Innovations In 2025

1 hour ago

“I didn’t plan to do all my videos in the kitchen,” he said, but the positive response to his culinary content marked the start of his food influencer journey.

His appeal grew further when he embraced diverse cultures, especially celebrating Indonesia’s Independence Day by dressing up and enjoying traditional dishes. The video garnered over a million likes and significantly boosted his visibility, establishing his platform as more than just a food channel, it became a space for cultural connection.

While Alex’s content resonates deeply with African audiences, his fanbase is truly global. “Most people don’t believe I’m Nigerian they think I’m Ghanaian,” he revealed, laughing about his pan-African appeal. Whether in Africa, Europe, or beyond, his relatable and engaging content has made him a household name.

Despite his fame, Alex remains private about his personal life. While his family occasionally features in his videos, he consciously avoids oversharing. “I want to keep it authentic but not let my personal life take over,” he said, balancing his public persona with privacy.

Behind the scenes, Alex faces challenges that many wouldn’t expect. The seemingly mundane task of cleaning up after filming remains his biggest struggle. “I got a dishwasher, but even now, it’s still tough,” he admitted, reminding fans of his relatable, down-to-earth nature.

The rapid rise to fame came with pressure and criticism, but Alex uses negative comments as motivation. “In the beginning, my wife was more affected by the negativity, but now I see it as fuel to do more,” he said.

With a successful brand built on authenticity, Alex has no plans to slow down. Beyond food, he envisions expanding into music, lifestyle content, and even short films. “I want to keep evolving and sharing my journey with my community,” he said.

Alex’s story is one of resilience, adaptability, and a passion for connecting with people through food and culture. What started as a lighthearted lockdown hobby has grown into a thriving global brand. His journey is a testament to the power of authenticity, creativity, and embracing the unexpected opportunities life offers.

From the kitchen to the world stage, Alex Goodluck reminds us that success can come from the most unexpected places. All it takes is a little passion and a lot of heart.


We’ve got the edge. Get real-time reports, breaking scoops, and exclusive angles delivered straight to your phone. Don’t settle for stale news. Join LEADERSHIP NEWS on WhatsApp for 24/7 updates →

Join Our WhatsApp Channel

BREAKING NEWS: Nigerians can now earn US Dollars from the comfort of their homes with Ultra-Premium domains, acquire them for as low as $1700 and profit as much as $25,000. Click here to learn how you can earn US Dollars consistently.


SendShareTweetShare
Previous Post

Residents Express Fear Over Food Security In 2025

Next Post

The Media Chat That Missed The Mark

Leadership News

Leadership News

You May Like

June 12: Dangiwa Umar Reacts To National Honour By Tinubu, Reveals 38 Other ‘Unsung Heroes’
News

June 12: Dangiwa Umar Reacts To National Honour By Tinubu, Reveals 38 Other ‘Unsung Heroes’

2025/06/30
Meet Top 20 Nigerian Techies Driving Innovations In 2025
Feature

Meet Top 20 Nigerian Techies Driving Innovations In 2025

2025/06/30
Abia Polls: Igbokwe Distances Self From Petition Against Reps’ Deputy Speaker Kalu
News

Kalu Seeks Debt Cancellation To Ease Africa’s Burden

2025/06/30
ICPC To Appeal Ruling On Yuguda’s Ex-Aide’s Case
News

Aviation Ministry Worker Convicted Over Employment Fraud

2025/06/29
Police Arrest Arrowhead Of Child Theft Syndicate, Rescue 12 Minors 
News

Police Arrest Arrowhead Of Child Theft Syndicate, Rescue 12 Minors 

2025/06/29
Despite Threats Of Reprisal, South East Calm
News

Soldiers Kill Terrorist Kingpin Mai Dada, Recover Weapons

2025/06/29
Leadership Conference advertisement

LATEST

June 12: Dangiwa Umar Reacts To National Honour By Tinubu, Reveals 38 Other ‘Unsung Heroes’

Meet Top 20 Nigerian Techies Driving Innovations In 2025

Kalu Seeks Debt Cancellation To Ease Africa’s Burden

Aviation Ministry Worker Convicted Over Employment Fraud

Police Arrest Arrowhead Of Child Theft Syndicate, Rescue 12 Minors 

Abakaliki FC In Minor Road Accident After Federation Cup Defeat

CWC: PSG Thrash Lionel Messi’s Inter Miami 4-0, Advance To Quarterfinals

Soldiers Kill Terrorist Kingpin Mai Dada, Recover Weapons

Abducted Benue Links Bus Passengers Regain Freedom After 1 Week In Captivity

Okunbo Foundation Expands Artistic Opportunity In Nigeria

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.