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Bullion Records’ Rising Star Harcher Drops Music Video For Hit Single ‘Stamina’

Jerry Emmason by Jerry Emmason
1 year ago
in Entertainment
Harcher

Harcher

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Afrobeat’s fast-emerging talent, Abdul Rahman Yusuf, popularly known as Harcher, has unveiled the official music video for his high-energy single ‘Stamina’, a standout track from his debut EP, The Great Arrival.

The video premiered on Tuesday, July 15, 2025, is airing across both local and international TV platforms. The release marks a significant milestone for the dynamic artiste and his label, Bullion Records, as they continue to solidify Harcher’s presence in the global Afrobeat scene.

The song ‘Stamina,’ which is on radio playlists in Nigeria and abroad, was produced by Yeba and mixed and mastered by ARIS. Its newly released music video, directed by acclaimed ID Direction, delivers a visually compelling interpretation of Harcher’s rhythmic intensity and lyrical confidence.

Speaking at a media briefing hosted by Bullion Records, the chairman and chief executive officer, Ambassador Olufemi Ajadi Oguntoyinbo, expressed pride in Harcher’s artistic growth and dedication to producing top-tier music.

Ambassador Ajadi stated, “We are thrilled to unveil the music video for Stamina, a track that has already gained significant traction across the airwaves.

He said Harcher  will continue to show remarkable promise, and this release is yet another step forward in his journey.”

The Stamina video joins an impressive lineup of previous Bullion Records visuals, including Peace, Love, and Jo Si, all performed by Harcher. According to Ambassador Ajadi, the latest release showcases the label’s continued commitment to delivering high-quality, creative productions that resonate with fans. “I believe our fans and followers will be thrilled by the vibrant energy and artistic quality this new video brings to the screen,” he added.

Harcher, who turned 20 last year, described the release as a dream realised.

“Stamina is more than just a song to me. It represents the energy, the hustle, and the drive that’s defined my journey so far. Working with ID direction was an incredible experience. The video brings the track to life in a way I never imagined. I can’t wait for my fans to see it and vibe with it.”

Released earlier this year, the “Great Arrival EP features six tracks and a bonus song, highlighting Harcher’s versatility as he blends Afrobeat, pop, and street-hop influences with rich storytelling and dynamic rhythms.

 

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