Chain Reactions Africa has appointed Mr. Franklin Ozekhome as executive vice president, Strategy and Innovation, as part of its digital transformation programme aimed at strengthening its leadership bench to drive the next phase of growth.
The firm said the appointment marks a pivotal step in its ambition to redefine how brands across Africa engage people by tapping into trends and culture.
According to the statement made available to journalists in Lagos, the firm also welcomed Africa’s first intelligent Robot, fittingly named Ara By Prophet, into its workforce.
With this move, Chain Reactions Africa says it is transitioning fully into a digital-first creative transformation company that blends creativity, culture, trends, storytelling, platforms, and technology to fuel growth and meaningful client engagement.
“The timing of Franklin Ozekhome’s appointment and Ara By Prophet’s entry into the company’s workforce and operations reflects the team’s audacity to dream and the organisation’s vision to design the future of marketing, digital, public relations, advertising, and experiential across Africa in the age of convergence.
“Ozekhome will partner closely with Chain Reactions’ Founder and Chief Strategist, Israel Opayemi, to drive the bold vision and implement a horizontal growth strategy for the group.
He aims to move beyond siloed disciplines and build an integrated ecosystem and a one-stop shop where strategy, public relations, advertising, design, experiential, digital, data, and AI-driven innovation combine to unlock new client opportunities. His role spans the swift execution of the company’s full digital transformation programme in all its ramifications and leads the company fully into doing business in the season of convergence.
The founder and Chief Strategist, Israel Opayemi, said, “We are not building yesterday’s marketing communications firm. We are grateful for our past. We are reimagining the future of creativity and growth. We are building Africa’s creative transformation company of the future.
We began this digital transformation programme journey with intentionality, following our Year 2023 Retreat with Franklin Ozekhome as a facilitator. Bringing a talent who was with us when the dream was conceived to lead the midwife of the dream child to life is just the most strategic thing to do.”
