Chastest Consult Strategy Director Inducted Into NIPR

Strategy director at Chastest Consult Limited, Mr. Ini Archibong, was among the 605 new members inducted into the Nigerian Institute of Public Relations’(NIPR)’s 60th anniversary celebration.

The induction ceremony, held at the weekend in Garki Abuja, marked a significant chapter for both Archibong and Chastest Consult as the event was part of a week-long celebration culminating in an International Colloquium, on June 20, 2024.

Chastest Consult Limited has carved a distinct niche in Nigeria’s marketing communications landscape with the company bridging the gap between high-level consultancies and creative agencies, providing clients with comprehensive solutions that deliver lasting value.

Boasting an impressive client roster that includes Shoprite, Champions Brewery, Project Management Institute(PMI), and the Niger Delta Development Commission (NDDC), Archibong expressed his honour at joining the NIPR.

“At Chastest Consult, our core values have always aligned with the NIPR’s mission of fostering effective communication between organizations and their stakeholders. This induction signifies not only a personal achievement but also our unwavering commitment to excellence and ethical conduct in public relations,” he noted.

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The ceremony served as a platform for Archibong to advocate highest ethical standards in the PR industry, saying, “It is imperative that we, as PR professionals, safeguard the integrity of our profession. This necessitates actively discouraging unqualified practitioners and consistently delivering work that fosters positive change for our clients and society as a whole.”

The event was graced by the minister of Information and National Orientation, Alhaji Mohammed Idris Malagi, represented by the director-general of Voice of Nigeria, Mr. Jibril Baba Ndace.

The minister’s address highlighted the government’s recognition of public relations as a cornerstone of national development, noting that, “Public relations practitioners play a pivotal role in shaping Nigeria’s image both domestically and internationally, emphasising that, ‘we urge all NIPR members to collaborate with the government in advancing our national interests and promoting unity within our diverse populace.’

NIPR president, Dr. Ike Neliaku, outlined the institute’s vision for the coming years, as it celebrates six decades of excellence, as “we must also set our sights on the opportunities and challenges that lie ahead,. Our focus will be on harnessing technology, amplifying professional development opportunities, and advocating for ethical communication practices across all sectors.”

The ceremony also witnessed the induction of other notable figures, including Hon. Akintunde Rotimi, House Committee Chairman on Public Affairs, solidifying NIPR’s growing influence in shaping public discourse and policy.