Chivita Unveils Back-to-school Plan With Smart Malt Drink

Chivita, Nigeria’s beverage brand has launched a new digital campaign for its beloved kiddies brand, Chivita Smart Malt to engage and welcome children back to school.

The campaign tagged, “Make the Smart Choice” reinforces the brand’s commitment to engaging mothers with more nourishing option for children, with the Chivita Smart Malk drink

Mrs. Toyin Nnodi, Chivita Hollandia’s marketing director stated that the Chivita brand has always been innovative and very consumer-centric, and the brand is always ready to engage children at their convenience where and when it matters. “At Chivita, we understand the anticipation, and rigorous planning that comes with every new school resumption. We want to celebrate this fresh start with activities that not only acknowledge the unmatched contributions of Mothers but also motivate the burning desire for learning among children.”

“We recognise and salute the extraordinary moments, and it is a privilege to be part of a beautiful journey with our Chivita Smart Malt for children, designed to enhance these experiences.

These unique moments are a celebration of the unwavering dedication, invaluable role, and genuine love that mothers pour into their children’s lives. As a brand, we are committed to being a reliable companion in those special moments, ensuring that mothers can create meaningful connections with their children as they embark on school day every day,” She added.

According to the company, the campaign seeks to inspire mothers to see Chivita Smart Malt as the go-to choose for their children’s back to school pack.