Public relations and communications firm, CMC Connect LLP, has unveiled Crisis-X, an initiative designed to equip organisations with the strategies and tools needed for effective crisis management.
As part of the advocacy efforts, the firm also declared March as Annual Crisis Management Advocacy Month to drive comprehensive delivery of effective crisis management tools for business advisory support and post-crisis recovery for corporate brands, SMEs, public and private sector players by fostering dialogue that would address emerging crises in critical sectors.
The launch, which took place at the firm’s corporate headquarters in Lagos on Monday, March 10, marks a significant milestone in CMC Connect LLP’s 33-year journey as a leader in perception management.
CMC connect also stated that the global annual campaign was aimed at raising awareness on the importance of crisis preparedness and response.
Crisis-X serves as a comprehensive platform offering expert insights, training, and strategic guidance to help businesses anticipate, manage, and recover from crises.
The initiative covers key areas such as risk assessment, crisis communication, reputation management, and post-crisis recovery.
Speaking at the launch, managing Partner of CMC Connect LLP, Raheem Olabode emphasised the firm’s commitment to delivering innovative and sustainable solutions.
We are thrilled to unveil Crisis-X, a testament to our dedication to excellence and innovation in crisis management., he said.
“At CMC Connect LLP, we remain committed to equipping organisations with the necessary expertise to navigate crises effectively. This initiative reinforces our role as industry leaders in providing cutting-edge, sustainable solutions that drive impact.” he said.
Delivering a keynote presentation on Crisis-X, Lead Partner of CMC Connect LLP, Yomi Badejo-Okusanya provided an in-depth overview of its strategic framework, highlighting the critical role of proactive crisis management in today’s dynamic business environment.
Guest speaker, who is the director of the Commonwealth Institute of Advanced Professional Studies, Prof. Anthony Kila commended the initiative, noting its significance in Nigeria and beyond.
“What we are witnessing today is truly groundbreaking. Crisis is an inevitable part of life, and how we prepare for it determines the outcome. With Crisis-X, CMC Connect is setting a precedent in the industry by not only providing solutions but also leading advocacy efforts to reshape crisis management practices,” Kila stated.
Reinforcing the importance of the initiative, Badejo-Okusanya further stated that, in an era where a single incident can escalate within minutes and significantly impact public perception, organizations must be prepared.
Crisis-X is our answer to this growing need, equipping businesses with the tools, expertise, and strategies necessary to safeguard their reputation, Badejo-Okusanya said.
CMC Connect LLP had earlier announced the establishment of Crisis Management Advocacy Month, to be observed annually in March, beginning this year. This initiative seeks to drive awareness of the critical need for proactive crisis planning and preparedness across businesses and organisations.
Throughout the month, industry experts, business leaders, and public sector stakeholders will engage in a series of activities to foster dialogue on emerging trends in crisis management.
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