The Coca-Cola System in Nigeria, comprising Coca-Cola Nigeria and its bottling partner, Nigerian Bottling Company, hosted football enthusiasts to an exclusive viewing experience at Landmark Beach, Lagos to usher in the new season of the 2022 FIFA World Cup™.
As sponsors of the FIFA World Cup™, the total beverage company has been an official partner of the governing body, Federation International de Football Association (FIFA) and this longstanding partnership has lasted 48 years with The Coca-Cola Company being a lead sponsor of the 2022 FIFA World Cup™.
With a partnership with Landmark Centre, The Coca-Cola System treated consumers to an electrifying evening on Sunday November 20th; with an ambiance that was reminiscent of a Qatari stadium, as attendees were able to watch the first match of the season through a viewing party that simulated a stadium-like experience.
Speaking on the exciting activation, the managing director, Coca-Cola Nigeria, Alfred Olajide, explained, “Our Believe and Win ‘Under the Crown’ Promotion was the highlight of the year for our loyal consumers as we excited them with winnings worth over N400m, with five lucky winners securing the coveted all-expense-paid trip to Qatar to experience the live excitement of the 2022 FIFA World Cup. Today we are bringing that same magic to our consumers in Lagos, Nigeria through this viewing party as we officially kickstart the football season.”
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