Colgate Tolaram, a Nigerian-based manufacturing, quality, marketing and distribution venture is seeking to promote northern Nigerian films on global streaming platforms.
The organisation made this known at a virtual meeting held in partnership with the Kaduna International Film Festival (KADIFF) that saw ten northern filmmakers in attendance.
At the conference, attended by the Colgate Tolaram executives, Oluwatomisin Adetola. Chukwu Franklin, Frankie Owo, Adaora Odufuwa, and KADIFF founder and Nigeria Film Festivals Association Vice President, Israel A. Kashim, Colgate Tolaram expressed their interest in northern-based film proposals to stream on Netflix, Amazon’s Prime Video.
“If your proposal has Colgate in mind, that is an added advantage,” said Adetola.
However, prior to filmmaker Mai Shadda’s making a case for independent YouTube and social media filmmakers, whom he said ‘have the numbers’, Adetola advised they forward their proposal and profiles for consideration.
Colgate Tolaram is a joint venture of Colgate Palmolive, producers of Colgate oral hygiene products and Tolaram, a Singaporean company based in Nigeria, and producers of Minime noodles, chin-chin, pasta and Power Oil.
The union successfully merges the market expertise and distribution prowess of the Tolaram Group in Africa with the manufacturing and quality excellence of Colgate Palmolive.
