Consumers have commended the introduction of the holographic seal tape recently unveiled by the Big Bull Rice.
In a move to ensure product authenticity and protect consumers, Big Bull Rice said it was introducing a new holographic seal on its 25kg and 50kg packaging.
According to a statement, the new holographic seal tape on its 25kg and 50kg packs is innovative measure, aimed at combating counterfeiting, ensuring that customers can now easily verify the authenticity of their purchases.
Chief Marketing Officer, TGI Group, Probal Bhattacharya, emphasized the positive reception. “Consumers have responded very positively to the new holographic seal tape, and we appreciate their commendations. Our consumers have also reached out with numerous positive feedback. This response motivates us to keep our consumers’ interests at heart, regardless of market challenges. We remain committed to providing our consumers the best quality and state-of-the-art technology that ensures product integrity,” he stated.
Executive director, TGI Group, Deepanjan Roy, highlighted the company’s dedication to quality and authenticity. “The positive feedback from our customers and distributors regarding the holographic seal is very encouraging. It reaffirms our commitment to upholding the highest standards of quality and integrity,” he added.
Major distributors, wholesalers, retailers, and consumers of the product have been commending the introduction. A wholesale foodstuff trader, Chukwuma Nwosu, said “I’m happy that I can differentiate Big Bull Rice from counterfeit products through this new holographic seal. Customers trust the brand more because of it. They are usually worried about fake products, but this gives them reassurance and confidence to purchase.”
A mother of three, Mrs. Bola Afolabi, said, “So many products have been compromised in the Nigerian market, and getting authentic and healthy products is now a chore. I want the best for my family, and I am happy Big Bull Rice has taken this proactive step. I can now purchase rice without fear of purchasing a counterfeit product.”
