According to them, the campaign, more than just a tagline, had become a cultural expression. One of the customers, Alfred Odu said the campaign is a reminder that love isn’t just spoken, it is poured out in actions.
Another customer, Ahmed Mohammed said that the campaign’s core message emphasizes that cooking is more than just preparing food; it’s an act of love. He said, “The phrase “Pour Pure Love” has transcended its origins, becoming a part of everyday language among Nigerians. It symbolizes acts of kindness, generosity, and genuine care, reflecting the campaign’s impact on societal values. The video I watched is just one example of how this message has permeated daily interactions, encouraging people to infuse love into their actions.’’
Probal Bhattacharya, chief marketing officer, TGI Group, reflected on the campaign’s development:
“Developing the ‘Pour Pure Love’ campaign took an immense amount of thought and insight.
We wanted to create a message that not only showcases our product’s quality but also resonates deeply with the values and emotions of our consumers. Seeing the phrase become a part of daily life is truly rewarding, it shows that love, when shared, multiplies.”
