Corporate Nigeria Must Collaborate To Boost Entertainment Beyond Lagos – Ugbe

Calabar is emerging as a key entertainment hub in Nigeria, driven by events such as the Calabar Festival, Calabar Entertainment Conference (CEC), and other cultural festivals.

The  CEO of HitFM, Patrick Ugbe, highlighted in a recent interview that both government and private sector involvement are essential for the city’s continued growth in the entertainment industry.

Ugbe pointed out that while Calabar has gained prominence through events like the Calabar Festival and Carnival, and newer private sector-driven initiatives like the CEC, further development requires strategic government support and corporate partnerships.

The Calabar Entertainment Conference, organised by HitFM has grown significantly. Data from the event’s organisers reveal a consistent rise in attendance, with the conference growing by an average of over 10,000 attendees annually since its inception.

The Calabar Carnival, also known as “Africa’s Biggest Street Party,” attracts over two million visitors annually and has become a global attraction. Featuring elaborate parades, music performances, and cultural exhibitions.

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Calabar has also been a breeding ground for talented artists who have gained national and international recognition, including Iyanya with his chart-topping hit Kukere, MC Galaxy, and Ikpa Udo. Veteran musician Sunny Neji remains a symbol of inspiration for the region’s creative talents. This exemplifies the vibrancy of Calabar’s entertainment scene and its ability to nurture talent with wide-reaching appeal.

Ugbe called for deliberate efforts to expand the city’s creative infrastructure, urging the government to create an enabling environment for the private sector.

The government should encourage entrepreneurs to develop infrastructure and facilities that will support growth in the sector. Corporate Nigeria also needs to look beyond Lagos into other parts of the country and deliberately collaborate to grow entertainment events.

Nigeria does not begin and end in Lagos.,” he said.

Ugbe also emphasized that collaborations between private stakeholders and public institutions could revolutionize the entertainment sector. “Intentional partnerships will enhance the quality and appeal of the offerings,” he stated.

Calabar’s growing entertainment scene demonstrates the potential for cultural hubs outside Lagos to flourish. With ongoing initiatives like the HitFM CEC and government backing, the city is set to solidify its role as a key pillar of Nigeria’s creative and cultural landscape.