Promasidor Nigeria has officially launched the 2025 edition of Cowbellpedia.
The 2025 edition, themed “The Mega Minds”, reaffirmed the company’s commitment to shaping Nigeria’s future through science, technology, engineering, and mathematics (STEM) education.
Described as more than just a popular TV quiz show, Cowbellpedia 2025 promises to be an intense competition where the brightest young minds showcase their problem-solving abilities in STEM, general knowledge, and puzzles.
It was gathered that winners in both the Junior and Senior Secondary School categories would each receive N5 million and enjoy an all-expense-paid educational trip to Kenya. The total prize pool is worth up to N100 million, including cash, laptops, tablets, and Cowbell products.
First runners-up in both categories will receive N3 million each, second runners-up N2 million each, while those who place fourth will go home with N500,000 each.
The statement also revealed that parents and teachers will have their moment in the spotlight with a special competition segment tailored just for them.
Promasidor said:” This is because they deserve their moment too! Winning parents in the junior & senior categories would receive N500,000 each, the first runners-up in the junior & senior categories would be given N400,000 each, while the second runners-up in the Junior & Senior Categories would be given N300,000 each.
“We not only agree that a teacher’s reward is in heaven, but we believe that every deserving teacher should also be rewarded here on earth. The Cowbellpedia teachers contest will be rewarding teachers of the junior & senior categories who come 1st, with N1m and a laptop each.
“The first runners-up in the junior & senior categories would be rewarded with N500,000 each, while the second runners-up in the junior & senior categories would receive N300,000 each.
“The schools of the winners, first runners-up, and second runners-up of both the junior and senior categories will receive lots of laptops and projectors.”
The company said over 5,000 students between the ages of 11- 17 years from secondary schools across Nigeria participated in a computer-based test (CBT).
The top 132 performers from this preliminary stage, the company added were given Samsung tablets each and also selected to compete in the Cowbellpedia TV Quiz Show.
Speaking at the grand opening, the marketing director of Promasidor Nigeria Limited, Adebola Williams, shared her excitement. “Cowbellpedia is more than just a contest; it celebrates young Nigerian talents. Education unlocks potential, and through this platform, we’re not just recognising brilliance—we’re fuelling it.”
She emphasised the global impact of Cowbellpedia, pointing out that some of the top-performing students from the 2023 Cowbellpedia TV Quiz Show have gone ahead to secure scholarships into prestigious institutions in the US, UK, Qatar, and Nigeria.
“At Cowbell, we’re dedicated to nourishing both body and mind. Our VitaRich formula and Vitamin B9 (which supports brain development) empower students to hone their skills and strive for excellence. This aligns with our brand promise, ‘Sooo Gooood Sooo Smart,’ which complements our overarching campaign, ‘Sooo Creamy Sooo Gooood, she said.
The Dairy category manager, Promasidor Nigeria, Donatus Ukpai, explained that the Cowbellpedia game has been structured to be in four stages, which include the elimination stage, quarter-final, semi-final and grand finale.
He said, ‘‘Based on feedback from Parents and Teachers from the past, we have made some modifications to some aspects of the game show to make it more interesting and exciting.
He emphasised that the show is about accuracy and speed to have an edge over the next participants. He encouraged the students to strive to be the best.
He said: “There can only be one winner, but we won’t let other participants go back home empty-handed. All participants get to go home with a brand-new tablet.”
Beyond the numbers and buzz, the Cowbellpedia competition is a personal journey for the students. Agbo Daniel, last year’s Junior category winner, who’s back to take on the Senior category, couldn’t hide his excitement.
“Returning to Cowbellpedia is a dream come true. I will get to test my skills again, make new friends, and—who knows—maybe even make history by winning both categories.”
A Teacher at St. Gregory’s College School, Lagos, Ajiboye Olukunle, shared the preparedness of his students.
He said: “Our students have been working hard, and we’re confident they’ll give it their all. This is their time to shine.
With jaw-dropping prizes, nail-biting rounds, and a showdown of Nigeria’s sharpest young minds, Cowbellpedia 2025 is set to be an unforgettable ride.
“The company believes that education isn’t just about passing exams and cramming formulas. It’s the ultimate power-up for shaping the future.
“In a country packed with young geniuses who keep raising the bar, Cowbellpedia is back to spotlight the brightest secondary school students, proving once again that Nigerians have Mega Minds.”
We’ve got the edge. Get real-time reports, breaking scoops, and exclusive angles delivered straight to your phone. Don’t settle for stale news. Join LEADERSHIP NEWS on WhatsApp for 24/7 updates →
Join Our WhatsApp Channel
