Dangote Cement Drives Safety Culture Transformation With Ibese Plant FairPlay Launch

Dangote Cement Plc’s Ibese Plant in Ogun State has launched a Safety FairPlay Initiative to drive behavioural change and cultural shift towards safety conducts among its employees.

The roll-out, scheduled to be replicated across all Dangote Cement Plc plants, marked a significant milestone in strengthening the company’s safety culture.

The pilot launch of the Group-wide FairPlay programme saw impressive participation from both management and employees, underscoring a shared commitment to safer work practices.

The Safety FairPlay Initiative is designed to drive lasting behavioural and cultural change through an equitable and transparent framework that promotes safe conduct. Built on three core pillars, Recognition, Correction (Coaching) and Discipline, the initiative rewards positive safety behaviour, ensures consistency in addressing at-risk actions, and encourages open reporting of incidents, near-misses and errors.

Speaking at the launch, technical director, Dangote Cement, Anandam Duraisamy emphasised the strategic importance of the initiative to the business and called on employees to champion a safety culture anchored on fairness, accountability, recognition, and continuous improvement.

Duraisamy noted that “the Safety Fairplay marks a defining moment in the company’s journey toward building a workplace where safety is not just a policy, but a shared mindset, an everyday habit that defines who we are and how we work. We are here to launch an initiative that aims to transform not only what we do, but how we think, act, and respond when it comes to safety.”

He added that “this initiative is about behavioural and cultural change. It recognises that true safety excellence goes beyond equipment, procedures, or compliance; it begins with people-our attitudes, our choices, and our willingness to look out for one another.

“Every incident prevented, every risk spotted, and every safe action taken strengthens our organisation. And that strength comes from you—from each member of our workforce embracing safety as a personal responsibility and a collective value.”

Also speaking, Ibese Plant head of Health, Safety and Environment (HSE), Elvis Akalusi, commended DCP Management for driving the programme and applauded employees for their enthusiastic embrace of the initiative.

He affirmed that the Safety FairPlay Initiative would be fully embedded into the Plant’s daily operations, with the full collaboration of all Heads of Departments.

“This initiative will offer the tools, coaching, recognition, and accountability needed to help each of us make safer decisions. But its success depends on our shared commitment, our courage to consistently do the right thing, even when no one is watching,” Akalusi added.

With the introduction of Safety FairPlay, Dangote Cement Ibese Plant further reinforces its position as a safety-driven operation, committed to safeguarding its people, assets, and long-term sustainability.