Data Consumption Rises To Average 9GB Data Monthly – Report

The financial reports of MTN and Airtel, have revealed that each Nigerian telcos consumer spends up to 9GB of data monthly on average.

For instance, MTN’s financial statement revealed that an average MTN customer spent N1,869 monthly, an increase of 16.3 per cent from N1,607 per month recorded in 2022. 

This reflected the 27 per cent increase in data consumption by subscribers on the MTN network from 7 Gigabytes per month in 2022 to 8.9 Gigabytes in 2023.

MTN’s data revenue for the period under review also jumped from N764.8 billion in 2022 to N1.07 trillion in 2023.

According to Airtel’s financial statement, the average customer on the network spent N3,127 ($2.4) on data monthly as of March 2024. This shows 19 per cent growth year on year compared with the N2,606 ($2) recorded in the same period in 2023 (currency conversion is based on Airtel’s reported exchange rate of N1,303/$ at the end of March 2024).

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Data usage per customer on the Airtel network increased by 25.4 per cent to 6.3 GB per month in the period under review from 5.0 GB in the prior period.

On the Average Revenue Per User (ARPU), MTN subscribers spent an average of N2,508 monthly on voice calls in 2023. This shows a 14.4 per cent increase in spending when compared to N2,192 ARPU recorded in 2022. The increase in spending on voice calls pushed MTN’s voice revenue to N1.14 trillion from N1.03 trillion in 2022.

Also, an analysis of Airtel Nigeria’s revenue shows that an average customer spent N1,694 ($1.3) per month on voice calls as of March 2024. This represented a 21.5 per cent increase year on year when compared to N1,433 ($1.1) recorded in the previous year.