D’Prince Raises Alarm Over ‘Dangerous Business Model’ Of Cyberbullying

Nigerian singer and music executive, Charles Enebeli, popularly known as D’Prince, has spoken out against the rising monetisation of cyberbullying within the entertainment industry.

In a series of posts shared via his X account, the Grammy-nominated artiste described cyberbullying as an emerging “dangerous business model,” alleging that certain podcasts and media platforms now thrive on sponsored narratives, controversy, and coordinated online attacks.

“Cyberbullying has increasingly become a dangerous business model in Nigeria, to the extent that some podcasts and media platforms are now created primarily to monetise paid narratives, controversy, and targeted online attacks,” he wrote.

D’Prince stated that creatives already grapple with immense pressure to sustain their careers and livelihoods, noting that online harassment only deepens those struggles.

“No amount of internet clout is worth an artist’s mental health, dignity, or emotional well-being,” he added.

The entertainer further criticised what he described as orchestrated online attacks fuelled by propaganda, engagement farming, and paid agendas, stressing that the issue extends beyond the entertainment sector.

He also called for stronger accountability, professionalism, and ethical conduct in journalism and digital media to combat what he termed “toxic fanaticism” online.

D’Prince urged social media users to tread carefully, warning that the boundary between online banter and cyberbullying is increasingly becoming blurred.

According to him, although freedom of expression remains a constitutional right, it should still be exercised responsibly.

“Let us choose empathy over cruelty, because every single person is fighting battles the world may never see,” he said.