Dufil Prima Foods Appoints Chain Reactions Africa As Consultant For Indomie Noodles

Following about six months of credentials presentations by some of Nigeria’s leading public relations firms, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, has announced its verdict appointing Chain Reactions Africa, one of Africa’s leading Public Relations and Integrated Communications Consultancies, as its new Strategic Communications and Public Relations Consultant for Indomie Noodles in Nigeria.

This strategic partnership which took effect on February 1, 2024, aims to first consolidate Indomie Noodles’ market leadership and foster stronger emotional connections with consumers across the Nigerian market.

With a commitment to delivering quality products and enriching the lives of consumers, Dufil Prima Foods Limited recognises the importance of breakthrough communications strategies that reaches the hearts and move the wallets.

As part of its growth strategy as the clear market leader, the company has enlisted the expertise of Chain Reactions Africa to enhance its flagship brand – Indomie Instant Noodles’ visibility, reputation, and engagement within the Nigerian market.

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“We are excited to embark on this journey with Chain Reactions Africa”, said Temitope Ashiwaju, Group Corporate Communications and Event general manager at Dufil Prima Foods Limited.

“Their proven track record of creativity, strategic depth, understanding of trends and culture amongst critical demographics, market insight and integrated approach to communications have made them our preferred partner. Together, we aim to strengthen our market leadership, engage with our consumers more effectively, and drive meaningful connections that resonate with our target audience,” he added.