Enhancing Financial Inclusion and Advancement (EFInA), Nigeria’s market facilitator for financial inclusion, has unveiled its refreshed brand identity and new five-year corporate strategy with the aim of deepening financial inclusion in the country.
EFInA’s five-year strategy emphasizes deeper partnerships, innovative solutions, and measurable outcomes, focusing on reaching underserved and excluded communities, especially women and rural populations. As EFInA looks to the future, it remains steadfast in its mission to empower Nigerians by enabling access to transformative financial tools and solutions.
While the company’s new brand identity reflecting EFInA’s position as a dynamic leader, combining research, advocacy, systems-strengthening, and innovation to deliver impactful financial solutions for real people by leveraging its targeted platforms; Access to Financial Services (A2F) Surveys, Gender Centre of Excellence (GCE) and Inclusion for All (I4ALL).
Under the theme ‘Beyond Financial Inclusion: A New Chapter Unfolds for EFInA’, the event brought together key stakeholders from across the financial, government, development, and private sectors held at the weekend in Lagos.
A report by EFInA in 2023 reported considerable progress in financial inclusion, saying that financial exclusion amongst adults improved significantly, dropping from 53 per cent in 2008 to 26 per cent in 2023. The Company revealed an 80 per cent formal financial inclusion target by the end of 2030.
Chair of EFInA, Dr. Tokunbo Martins restated EFInA’s mission to drive economic empowerment and sustainable growth for all Nigerians.
The new CEO of EFInA, Foyinsolami Akinjayeju stated, “EFInA is evolving to ensure that financial advancement goes beyond inclusion, our work is about creating real, measurable impact in the lives of the excluded and underserved, ensuring that financial services become a foundation for resilience, opportunity, and progress for every individual.”
Deputy governor, Financial Systems Stability at the Central Bank of Nigeria (CBN), Philip Ikeazor, represented by the director, Payment Systems Management, Musa Itopa-Jimoh highlighted financial inclusion’s vital role in national development.
He said, “beyond data and funding, EFInA has facilitated market development and championed the conversations that have shaped financial inclusion policies. As we witness EFInA’s rebranding, we see a renewed commitment, not just to expanding access, but to ensuring that access translates into meaningful financial empowerment.”
The Vice President Kashim Shettima, represented by Technical Adviser to the President of Financial Inclusion and Economic Empowerment, Dr. Nurudeen Zauro reinforced the nation’s alignment with EFInA’s mission.
He stated that “s we celebrate EFInA’s incredible work, we also recognise that it continues to evolve and adapt to Nigeria’s financial inclusion goals. This strategic realignment perfectly aligns with the current economic and financial reforms under this administration.”
Also, deputy director of Inclusive Financial Systems, Country Engagements at the Gates Foundation, Jason Lamb shared insights on the critical role of financial inclusion in Nigeria’s economic development and perspectives on the catalytic role EFInA must continue to play.
