The organisers have announced that the Ekiti State governor, Abiodun Oyebanji, will deliver the keynote address at the 2025 Marketing Edge Annual National Marketing Summit and Brands & Advertising Excellence Awards, otherwise known as EDGE Awards, on Friday, September 26th, 2025, in Lagos State.
Lagos State governor, Babajide Sanwo-Olu, played the same role in 2021 when he spoke on *”Rethinking the Blue Ocean Strategy in Uncertain Times” and also received the Outstanding Political Brand Icon of the Year Award.
Governor Oyebanji’s paper, “Driving Economic Growth through Public and Private Sector Collaboration,” will dwell on how the public sector’s yearnings for ease of doing business and the creation of a conducive environment for businesses could drive national growth. The paper will also touch on Public-Private Partnerships (PPPs) in the midst of the government’s quest for infrastructural development.
As the man in the saddle in Ekiti, the governor will also use the opportunity to draw support for Ekiti tourism in the digital age, while also leveraging the platform to present the state as a destination by playing up her potentials in tourism, agriculture, education and other areas.
The EDGE Awards, now in its 13th edition, is renowned for celebrating innovation and excellence in marketing and advertising. Over the years, the prestigious event has recognised exceptional marketing campaigns, outstanding brands, and distinguished professionals in the marketing communications industry who have raised the bar of excellence with their work.
According to the organisers, the 2025 edition has been designed to raise the bar in the recognition and award industry, showcasing uniqueness and outstanding qualities in all aspects and ramifications. Themed “Excellence Beyond Borders”, the 2025 edition will provide opportunities for engagement, marketing, and networking.
According to the organisers, the 2025 edition has been designed to raise the bar in recognition and the award industry, showcasing uniqueness and outstanding qualities in all aspects and ramifications. Themed “Excellence Beyond Borders”, the 2025 edition will provide opportunities for engagement, marketing and networking.
Speaking on the awards theme, Publisher/ CEO of MARKETING EDGE MAGAZINE, John Ajayi said, “ The awards theme encapsulates contemporary developments in the ever-evolving Nigerian market, which remains dynamic and competitive in all aspects and ramifications. “ The Publisher noted that since the reforms embarked upon by the present administration of President Bola Ahmed Tinubu began, there has been an upsurge and catalytic growth in almost all sectors hitherto unthinkable, thereby creating new expertise and opportunities.”
On the political front, he disclosed that the power elites are becoming more creative and savvy in political governance and administration, pointing out the feat being recorded by Ekiti State Governor, Biodun Abayomi Oyebanji, who has since relaunched the Agriculture farm settlement policy template used by the late Premier of Western Region, the legendary leader, late Chief Obafemi Awolowo. With the new farm settlements initiative, Governor Oyebanji has been encouraging a return to farming culture amongst the youths by building dormitories, hostels and key infrastructures in farm settlements so as to make life easy and abundant for the Gen Z farmers being nurtured by the state. He observed that this initiative has been paying off as youths now take to farming with uncommon zeal and
