A Nigerian female entrepreneur and the Founder of Crafties Hobby-Craft Limited, Mrs. Oluseyi Abdullahi, has unveiled fashion-enabled and domiciliary product, ZIPME, which she described as time and money saver mostly for the women, stating that the product helps women to put their fashion sense in order as well as zip up their clothes unaided.
At the launch of the gender-sensitive product recently at Fashion Souk by Eventful at Harbour Point, Victoria Island in Lagos, she noted that since many women need assistance to zip up their dressing, the revolutionary tool (ZIPME) would enable every woman to do her zip by herself as easy as possible.
Abdullahi, who stated that she has been organising craft workshops and training for over 20 years, added that all her company does is empowering and supporting people in their quest for creative expressions, “hence, Crafties is the hub for creative expressions. I am a crafter, I believe in using my hands to make things. Beauty is the watchword; as we encourage the making of beautiful, well finished things.
“Many women need assistance with their zip when dressing up but that is now a thing of the past, as this revolutionary tool is an innovation that enables every woman to do her zip by herself, thereby saving them time and money.”
Abdullahi told the press that almost all of the materials for the product (ZIPME) were from Crafties in Nigeria, adding that “there are, however, different types of zippers that I knew from my days of running the Fashion House Ruffles. So I kept trying and fine tuning.”
While stating that ZIPME is a gender-sensitive product, as only women wear zippers on the back of their dresses, she hinted that the essence of the ZIPME to women is to give them the freedom to wear dresses with zips and not have to worry about dressing up even when they are alone-that is without any assistance whatsoever.
