Modelling is the process of creating representations or simulations of real-world objects, systems, or concepts to analyze or predict their behavior. It can apply to fields like science, 3D design, or theoretical frameworks. However, fashion modeling specifically involves individuals showcasing clothing or products in advertisements, magazines, or runway shows to highlight fashion trends.
The history of modelling stretches back to the mid-19th century, with roots in the innovations of Charles Frederick Worth, a French designer widely considered the “Father of haute couture.” Worth transformed the fashion industry by employing live models to showcase his designs, breaking away from the customary use of mannequins or dolls. His method established the groundwork for the contemporary modeling industry and introduced the term “model” to designate individuals presenting clothing and accessories.
By the dawn of the 20th century, the profession of modeling had evolved into a more structured enterprise. Department stores across Europe and the United States initiated the practice of hosting fashion shows, employing models to showcase their clothing collections. During this period, models remained predominantly anonymous, serving as practical instruments for displaying garments. Nevertheless, the emergence of fashion magazines such as Vogue and Harper’s Bazaar in the 1920s propelled models into the spotlight, featuring their images in captivating editorial shoots that revolutionized the marketing of fashion.
Following the conclusion of World War II, the concept of the “supermodel” gained worldwide recognition and modeling attained global prominence. The decades of the 1950s and 1960s witnessed the emergence of figures such as Twiggy and Jean Shrimpton, who not only showcased fashion but also ascended to the status of cultural icons. This era marked the establishment of modeling agencies like Ford Models and Elite Model Management, which formalized the industry and generated new avenues for aspiring talent. As modeling evolved, it expanded beyond traditional beauty standards, embracing diverse looks and personalities, which further propelled the industry’s influence in global fashion, advertising, and pop culture. The rise of media outlets like Vogue and the growth of international fashion weeks also played a crucial role in elevating models to worldwide fame, making them influential figures both in and outside the fashion world.
The “Golden Age of Supermodels” in the 1980s and 1990s marked a significant era for the modeling industry. Icons like Naomi Campbell, Cindy Crawford, and Kate Moss attained unparalleled fame, transitioning into diverse careers in acting, business, and philanthropy. This period also broadened the industry’s scope, introducing diverse categories such as plus-size and fitness modeling, mirroring society’s evolving standards of beauty and inclusivity.
The digital revolution has profoundly impacted the modeling industry in recent times. Social media platforms like Instagram and TikTok have allowed individuals to build careers without relying on traditional agencies, democratizing the profession. Influencers and independent models now play a vital role in driving trends, challenging traditional norms, and advocating for diversity in body types, ethnicities, and styles. From its humble beginnings in the 19th century to its modern, technologically-advanced state, modeling has become a dynamic global phenomenon. It consistently adapts to cultural and technological shifts, influencing how fashion is conceived, purchased, and admired worldwide.
Oluchi Onweagba, a Nigerian supermodel from Isuikwuato, Abia State, launched her career by winning the inaugural M-Net “Face of Africa” competition in 1998, which catapulted her to international prominence. Relocating to New York City, she featured in prestigious magazines such as Vogue, Elle, and Harper’s Bazaar, walked the runways for top designers like Gucci, Dior, Chanel, and Armani, and appeared in campaigns for global brands like Victoria’s Secret, Lancôme, and Coca-Cola. Her collaborations with renowned photographers, including Steven Meisel and Patrick Demarchelier, solidified her status in the fashion industry. Beyond her modeling achievements, Oluchi founded OModel Africa in 2008 to nurture African talent and served as the host and head judge of Africa’s Next Top Model in 2013, mentoring aspiring models across the continent. She also dedicates her time to NGOs such as LEAP Africa, continuing to inspire others while advancing her education, embodying both professional excellence and a commitment to empowering African creatives.
Agbani Darego, a native of Abonnema, Nigeria, rose to prominence after being crowned Most Beautiful Girl in Nigeria in 2001 and subsequently becoming the first Indigenous African to win the Miss World title. Following her pageant success, Darego secured a modeling deal with Trump Model Management and later signed with Next Model Management in London and Paris. She became the second Black model to land a three-year contract with L’Oréal and was photographed by iconic photographer Annie Leibovitz for Vogue. Darego has modeled for top brands such as Dior, Sephora, Avon, and Target, and appeared in prestigious magazines like Elle, Marie Claire, and Cosmopolitan. In Nigeria, she has fronted campaigns for Gentle Touch and Arik Air, gracing the covers of prominent publications like Genevieve and ThisDay Style, while working with renowned designers such as Oscar de la Renta and Ralph Lauren.
Phoebe Kemi, a 24-year-old Nigerian American, has emerged as a powerhouse in the modeling world while excelling as an artist, author, holistic coach, and entrepreneur. A graduate of Parsons School of Design with a degree in Strategic Design and Management, she began her modeling career at 18 and has since become a prominent figure on international runways, walking for prestigious designers like Alexander Wang, Michael Cinco, and Anthony Rubio at major fashion weeks in New York, London, Milan, and Paris. Her work has been featured in renowned publications such as Vogue, Elle, Harper’s Bazaar, and Grazia, with her 2024 Grazia cover marking a career milestone. Beyond the runway, Phoebe authored Model Essentials: A Beginner’s Handbook, providing guidance to aspiring models, and works as a holistic coach, empowering individuals to achieve wellness and balance. She has also ventured into finance as a life insurance broker and cryptocurrency investor, while building a holistic beauty and wellness brand focused on self-care. Despite her diverse pursuits, Phoebe remains deeply committed to her modeling career, using her success and passion to inspire others and leave a lasting impact in the fashion industry.
Naomi Campbell, born on May 22, 1970, in London, is an iconic supermodel who redefined fashion with her talent, resilience, and advocacy for diversity. Discovered at 15, she became the first Black model to grace the covers of French Vogue in 1988 and Time Magazine in 1991, breaking racial barriers in a Eurocentric industry. Known for her signature walk and commanding presence, Campbell rose to fame in the late 1980s and 1990s as one of the original “supermodels,” fronting campaigns for Chanel, Versace, Prada, and Louis Vuitton. Despite facing discrimination, she used her platform to push for inclusivity, inspiring future generations of diverse models. With over three decades in the industry, Campbell remains a powerful force, walking runways, mentoring talent, and expanding her influence as an entrepreneur and philanthropist, cementing her legacy as a trailblazer in global fashion.
Adesuwa Aighewi is a trailblazing model with a unique multicultural background, born in Minnesota to a Thai-born Chinese mother and a Nigerian father. Her academic brilliance was evident early, as she began studying chemistry at the University of Maryland Eastern Shore at just 15 years old and even interned for NASA. Influenced by her parents’ careers as environmental scientists, Adesuwa spent much of her childhood in Nigeria, a global upbringing that shaped her perspective. Discovered on her university campus, she quickly ascended the fashion world, walking for renowned designers such as Alexander Wang, Louis Vuitton, and Chanel. Her striking presence has graced campaigns for luxury brands like Tom Ford and Vera Wang, while her creative vision was showcased in her breakout video, Spring in Harlem. Celebrated by platforms like Forbes, Adesuwa’s career highlights her versatility and influence in reshaping global beauty standards.
From its historical roots in the 19th century to its modern digital evolution, modeling has continually adapted to reflect societal and technological changes. Figures like Oluchi Onweagba, Agbani Darego, Phoebe Kemi, Naomi Campbell, and Adesuwa Aighewi demonstrate the industry’s transformative power, breaking barriers, setting trends, and inspiring future generations. Their stories illustrate how modeling has transcended its original purpose to become a platform for cultural expression, inclusivity, and global influence, solidifying its place as a dynamic force in the worlds of fashion and beyond.
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