• Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Monday, August 25, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

Expert Harps On Strategies For Driving Digital Payment Adoption In Africa

by Zaka Khaliq
5 months ago
in News
Strategies For Driving Digital Payment Adoption in Africa
Share on WhatsAppShare on FacebookShare on XTelegram

A tech expert and the chief marketing officer of PalmPay, Sofia Zab, in highlighting strategies for driving digital payment adoption in Africa, harps on innovation in payment service delivery to enhance growth in financial inclusion in the country.

Advertisement

At the recent Tech Unite Africa 2025 conference in Lagos, PalmPay’s chief marketing officer, Sofia Zab, shared valuable insights on accelerating the shift from cash to digital payments in Africa, as the company introduced its latest innovation: the PalmPay Debit Card.

During a panel discussion at the recent Tech Unite Africa 2025 conference in Lagos,

Zab addressed the critical barriers hindering digital payment adoption which are reliability and cost, encountered by PalmPay when the company launched in Nigeria.

She noted that, in 2019, many Nigerian consumers and merchants avoided digital payments due to frequent transaction failures and high fees.

RELATED

Experts Advocate Women Empowerment In Workplace

Carbon Emissions: Polaris Bank, NCF Partner On Tree-planting Drive

4 minutes ago
NAHCo Board Approves N4bn For Equipment Upgrade

Strong Fundamentals Rally NAHCO’s Return To 2,048% In 12 Years

4 minutes ago
ADVERTISEMENT

To overcome these challenges, PalmPay developed a robust infrastructure ensuring a 99.95% transaction success rate and pioneered a user-friendly model with zero rated bank transfers, fee-free bill payments and cashback rewards.

Once users experience the benefits, they don’t want to return to cash, Zab stated, adding that, ‘the key to shifting consumer behaviour is making digital payments more convenient, more rewarding, and less stressful than using cash.’ As consumers adopted cashless payments, she said, they began seeking out merchants that would accept payment with transfer, driving digitisation in retail payments organically.

Zab also highlighted PalmPay’s inclusive approach to building a cashless ecosystem, especially in areas with unreliable internet access. Beyond its smartphone app, Nigerians can transact through PalmPay’s nationwide network of mobile money agents, who are equipped with multiple devices and SIM cards from various providers and can transact on behalf of users if a particular network is experiencing an outage, she noted.

ADVERTISEMENT

In 2024, PalmPay went a step further by introducing a USSD code (*861#) for users without data access, and with the new PalmPay Debit Card, its customers now have another access point and can withdraw cash from ATMs or point-of-sale terminals when digital transactions are not feasible. ‘For us, the key is about meeting people where they are, rather than waiting for the perfect infrastructure to arrive,’ Zab emphasised.

In alignment with its mission to drive financial access, PalmPay unveiled the PalmPay Debit Card at the conference. Developed in partnership with Verve, the card offers zero maintenance fees, easy in-app application with nationwide delivery, and integration into PalmPay’s full suite of financial services – including cashback, merchant rewards, and high-yield savings.


Join Our WhatsApp Channel

Nigerians can now earn US Dollars monthly by acquiring domains cheaply and reselling for profits up to $18,000 (nearly ₦30Million). Beneficiaries include professionals, entrepreneurs, civil servants and more. Click here to start.


Tags: digital paymentPalmpay
SendShare10170Tweet6357Share
ADVERTISEMENT
Previous Post

Dangote Feeds 50,000 Families In Kebbi, Gombe States

Next Post

Onyeali-Ikpe, Others For Imperfectly Awesome Conversations Summit

Zaka Khaliq

Zaka Khaliq

You May Like

Experts Advocate Women Empowerment In Workplace
Business

Carbon Emissions: Polaris Bank, NCF Partner On Tree-planting Drive

2025/08/25
NAHCo Board Approves N4bn For Equipment Upgrade
Business

Strong Fundamentals Rally NAHCO’s Return To 2,048% In 12 Years

2025/08/25
Senate Confirms Agama As SEC DG
Business

Accountability, Transparency To Boost Investor Confidence – Agama

2025/08/25
Large-cap Stock Drives Local Bourse To N180bn Gains
Business

Liquidity Surge Eases Funding Rates

2025/08/25
NB Proposes N13.87bn Total Dividend In 2022
Business

Nigerian Breweries, 2 Others Post N1.09trn Revenue In H1

2025/08/25
FCMB
Business

FCMB Group Proposes Equity Capital Raise

2025/08/25
Leadership Conference advertisement

LATEST

Carbon Emissions: Polaris Bank, NCF Partner On Tree-planting Drive

Strong Fundamentals Rally NAHCO’s Return To 2,048% In 12 Years

Accountability, Transparency To Boost Investor Confidence – Agama

Liquidity Surge Eases Funding Rates

Nigerian Breweries, 2 Others Post N1.09trn Revenue In H1

FCMB Group Proposes Equity Capital Raise

Remembering Nigeria’s Victims Of Terror

Passenger Breaks Into Cockpit, Forces Plane To Make U-Turn

Prioritise Local Manufacturers For Lagos Airport Fencing Project, MAN Urges FG

Stanbic IBTC Bank To Reward Private Banking Clients In Promo

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.