Bensàlamode, a pioneering name in upscale fashion since 2010, has announced the launch of its bold new collection, “The Outlier.” Combining innovative design with exceptional craftsmanship, this collection challenges conventional trends and introduces a significant shift in normative stylistic conventions.
Inspired by the spirit of individuality and creative defiance, “The Outlier” features a curated selection of avant-garde pieces that merge contemporary aesthetics with timeless sophistication. The collection, which focuses on male attire, includes meticulously crafted Kaftans, Agbadas, and Trads—each piece reflecting Bensàlamode’s commitment to blending heritage with modernity.
At the heart of Bensàlamode’s design philosophy is the belief that true style is subtle, distinct, and elegant.
Creative Director at Bensàlamode, Benjamin Umeojiaku said innovation is seeing old things with new eyes and finding new ways to do old things.
He said; “This ethos is evident in “The Outlier,” where traditional African silhouettes are elevated through the bold use of sequins and multi-coloured threads—materials not typically associated with masculine garments. This daring approach redefines the boundaries of men’s fashion, offering a fresh perspective on timeless styles.
“The name ‘The Outlier’ reflects the essence of this collection,” Umeojiaku added. “Integrating haberdashery like Sequins into male kaftans lies outside what is perceived to be typical male sartorial conventions. We wanted to redefine the boundaries of men’s fashion, creating pieces that embody confidence, creativity, and the spirit of standing apart.”
Umeojiaku further said, “Bensàlamode’s creative vision extends beyond clothing—like a Basquiat with buttons, it’s about creating wearable art. Fashion is art. Just like a renowned piece of art can evoke deep emotions from an admirer, fashion has the same power. Some derive satisfaction from wearing great clothes, but there are those who are fulfilled simply by seeing others wearing beautiful pieces.”
This artistic philosophy is evident in “The Outlier,” where the intricate detailing of sequins and coloured threads reflects a mastery of design that transcends functionality and ventures into the realm of artistic expression. Through this collection, Bensàlamode invites admirers and wearers alike to experience the impact of high fashion.
Speaking about the future of fashion, Umeojiaku said, “the vision for ‘The Outlier’ is to push the boundaries of traditional fashion and offer our customers something truly extraordinary.
“We dream of a future where the Kaftan becomes mainstream, embraced even by Western corporate culture as a symbol of elegance and innovation. This collection is a bold step towards that future, merging unexpected materials with refined design to redefine masculinity.”
Founded in 2010, Bensàlamode has emerged as a trendsetter in the fashion industry, celebrated for its innovative approach and unwavering commitment to excellence. The brand’s unique selling points lie in its professionalism, fanatic devotion to perfection, and immense pride in prompt service delivery.
