In a bid to embrace the use of technological innovation for media practice, Senema Production Limited has charged female journalists to embrace the use of Artificial intelligence (AI) to enhance their reportorial duties.
Lead Consultant, Senema Production Limited, Emmanuel Ohiomokhare while speaking in Abuja on Thursday at a media workshop in collaboration with Women in Media Development Initiative (WMDI)stated that the media landscape has undergone significant transformation in recent decades, yet many within the industry have been slow to embrace its evolving dynamics.
Ohiomokhare noted that despite several opportunities in the media, many traditional media practitioners have been reluctant to adapt, allowing non-media individuals, such as citizen journalists, to capitalize on emerging opportunities adding that it is imperative that genuine media practitioners, embrace these changes and seize the opportunities they present.
“Life is an ongoing lesson, and we must evolve with the times.
“One such innovation is the integration of Artificial Intelligence into media practices, which holds immense potential for revenue generation among women in the media.
“In light of the challenging economic climate in Nigeria, marked by dwindling spending power and rising poverty rates, now is the opportuned moment to leverage available opportunities.”he added.
Guest speaker and facilitator, Esther Ilesanmi on her part stated women in the media should invest in themselves more first if they want to gain extra income and remain relevant adding that they should endeavor to build personal brand for themselves.
“I will also say they should build a personal brand, one of the things that makes you relevant in the social media space is you building your personal brand.
“This is you understanding your uniqueness and your ability to communicate it to your target audience so people are looking forward to what you can offer and because you have not assume that role and show them you are an expert in this industry and you are able to proffer solution they won’t come to you.
“Building a brand is you establishing yourself as an authority as someone that is knowledgeable in that aspect so that you can remain relevant.”
Co-Founder, Women in Media Development Initiative, Omolola Oladimeji Women stated that WMDI strongly believe that training is the sensor that helps female practitioner thrive especially in the terrain where gender parity thrives and reign, but believes that an empowered woman would translate to an empowered country.
Oladimeji represented by Glory Ohagwu disclosed that since inception the initiative has trained over 600 media staff at no cost and will continue to do more.
