Firm Donates ₦46m To Cancer Survivors

Through its flagship brand, NIVEA, Beiersdorf Nigeria has donated ₦46 million to the BRICON Foundation to support cancer survivors in Nigeria.

The donation was presented at the foundation’s second RISE Conference in Lagos recently.

The initiative is part of NIVEA’s “Supporting Moments of Care” corporate social responsibility platform, which extends the brand’s promise of care beyond skin to touch lives in more transformative ways.

Funds were raised through the “You Buy|You Save|We Donate” campaign, with ₦300 from every qualifying purchase dedicated to helping survivors rebuild, integrate, support and empower (RISE) their lives after treatment.

The country manager of the firm, Dele Adeyole, said, “At Beiersdorf, care is more than a brand promise; it is our corporate DNA. This initiative demonstrates how NIVEA translates the simple act of choosing our products into a powerful force for social good. By channelling everyday consumer choices into over ₦46 million lifeline for cancer survivors, we are affirming that care must touch both skin and soul. We are humbled to stand with BRICON Foundation in restoring dignity, resilience and hope to survivors across Nigeria.”

Similarly, the marketing director for Central, East & West Africa at Beiersdorf, Fiyin Toyo, said, “Most people know NIVEA for skin care, but our mission goes deeper; we are committed to caring beyond skin. Cancer is a cause close to our hearts because so many of us have been touched by it, whether through a friend, family member, or colleague.

“BRICON Foundation is doing incredible work to help survivors get back on their feet, and this partnership allows us to turn the value of care into something tangible, giving survivors dignity, hope and the opportunity to rebuild,” Toyo said.

The co-founder of BRICON, Dr. Niyi Adekeye, expressed gratitude to the donor.

On behalf of the foundation, he said, “Cancer takes more than health; it drains families emotionally and financially. Many survivors finish treatment unable to restart their businesses or send their children back to school. This partnership with NIVEA is about restoring confidence and giving survivors the means to stand on their own again. Together, we are helping them reintegrate, rebuild and live wholesome lives beyond cancer.”