A Nigerian tech startup Zangah Africa is set to launch its innovative digital platform to boost the nation’s US$3.77bn untapped culture and tourism sector.
The platform, Zangah.com, fuses environmental sustainability, cultural and natural history tourism, and immersive technology to unlock economic growth through Nigeria’s rich, underexplored heritage.
Speaking ahead of the anticipated launch, Executive Director of Zangah Africa, Adedayo Ogunleye, expressed deep confidence in the untapped potential of Nigeria’s multi-billion-dollar tourism sector.
He said “Nigeria has always had the cultural depth, environmental beauty, and historical wealth that rivals the greatest destinations in the world,”
“Available data shows that our culture and tourism sector is estimated to be worth US$3.77bn in untapped potential, and the market has the potential to grow annually at a rate of 10.60% to about US$5.64bn by 2029. The potential is there, but what we’ve lacked is the infrastructure, visibility, and digital access to turn that into scalable, economic value — and Zangah is here to change that.”
According to him, Zangah.com promises to transform how both local and global audiences engage with Nigeria’s stories — from ancient kingdoms and sacred groves to natural wonders and cultural festivals — using digital storytelling, virtual exploration tools, and strategic content partnerships.
He explained that the platform is more than just a tourism directory; it is an economic empowerment engine designed to create jobs, empower creators, and reawaken national pride.
“Our goal is not just tourism,” Ogunleye continued, “but transformation. We’re creating a pipeline where tradition meets innovation — enabling communities, artisans, historians, and tour operators to showcase their knowledge and experiences on a global stage while driving sustainable development.”
He highlighted the importance of developing a national historical database that will document everything Nigeria, creating an ‘unlimited Naija experience’ in the process, and infusing the Naija brand with fresh vigour.
“Nigeria is on the cusp of a new dawn- this is evidenced in the national re-awakening in sectors such as music and the arts. The world is also re-awakening to the global treasure that Nigeria is. This is nothing short of a national renaissance, and this is why we embarked on a project to build a village square where Nigerians across the world can identify with their heritage and interact.
“For the ‘Naija Tribe’ across the globe who need valuable information on the motherland, Zangah.com is a digital repository dedicated to meticulously documenting Nigeria’s history, tourist potentials, and contemporary life. More than ever before, we must intentionally live for the culture,” Ogunleye concluded.
Backed by a passionate team of cultural curators, tech innovators, and eco-conscious thinkers, Zangah will debut with curated content from across Nigeria’s diverse geopolitical zones. The platform’s long-term roadmap includes immersive features such as digital museums, interactive maps, and virtual reality experiences that let users explore Nigeria’s treasures from anywhere in the world.
As Nigeria and Africa at large face a new frontier of digital opportunity, the company stands at the intersection of identity and innovation, ready to elevate the continent’s heritage into a thriving, tech-enabled economy, and affirms its commitment to challenging the status-quo in the tourism and educational space with an indigenous technology platform that promotes Nigerian culture and inspires renewed love for all things Nigeria.
