Firm Launches ‘Say NO’ Campaign To Combat Job Scams In Africa

QNET, a direct-selling company focused on lifestyle and wellness, has launched the “Say NO” public awareness campaign to educate communities about the dangers of fake job offers used by fraudsters to lure victims into human trafficking.

The campaign seeks to empower individuals with the knowledge and awareness necessary to identify and avoid such scams. This is crucial, as reputable companies like QNET, Coca-Cola, and even the West African Development Bank (BOAD) have been misused by scammers to promise non-existent jobs for exploitation.

Mr. Biram Fall, QNET’s Regional General Manager for sub-Saharan Africa, emphasizes the detrimental impact of human trafficking on individuals and communities.

He states, “We believe the private sector should support efforts to combat this vice. The ‘Say NO’ campaign empowers communities to say no to traffickers who want to steal their future.”

The Nigerian government has made significant efforts to combat human trafficking, as evidenced by its placement on Tier 2 in the U.S. Department of State’s Trafficking in Persons Report. This reflects an increase in the identification of trafficking victims, rising from 935 to 1,634 in 2023.

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Mr. Akeem Ajisafe, Managing Director of Transblue Limited, the Nigerian partner of QNET, acknowledges the government’s commitment and emphasizes the campaign’s role in amplifying these efforts.

He states, “The Say NO campaign aims to educate the youth in Nigeria on recognizing and avoiding fraudulent job offers. Empowering the younger generation is essential in fortifying our collective stand against human trafficking.”

The campaign will be implemented in several countries, starting with Burkina Faso, Nigeria, and Senegal. It will utilize radio, billboards, pamphlets, and other activities to raise awareness in communities, particularly in regions vulnerable to fake job scams.
QNET has taken proactive measures to prevent its platform from being misused for fraudulent activities. This includes implementing customer identification technology, verifying documents, and removing individuals who violate the company’s code of conduct. By launching the “Say NO” campaign and taking proactive measures, QNET demonstrates its commitment to social responsibility and the fight against human trafficking.

The campaign’s success relies heavily on community engagement and education, empowering individuals to make informed decisions and protect themselves from exploitation.